Artisan Coffee Instagram

Artisan wins social media at the London Coffee Festival

The London Coffee Festival is the perfect opportunity for gourmet coffee shops to boost their social media presence. I looked at how ten of London’s leading independents performed on social during this year’s event.

Out of the ten brands, west London coffee shop, Artisan, won the largest share of voice: 31 per cent of the conversation (see fig.i). Artisan has a respectable and engaged Twitter audience (4K) – but nowhere near as many followers as the more established Prufrock and Kaffeine (16K and 15K respectively). So, what was the Stamford Brook & Putney-based coffee shop doing right?
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Bruce Daisley from Twitter at TDCLDN

Eight things I learnt at Thinking Digital London

Something very significant happened to the digital industry this week. Not just the controversial passing of a new Investigatory Powers Bill, nor the fact that Channel 4 almost lost the right to screen Black Mirror, nor even The Pope deciding to reach millennials on Instagram.

No. This was the week Thinking Digital – the North East’s phenomenally well-loved art-meets-geekery conference – finally came to London. And it was quite an entrance.

A fabulous venue (the very chic Ham Yard Hotel in Soho), sublime organisation and – as ever – an exceptionally brilliant line-up of speakers (including Twitter’s Bruce Daisely, above).
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Lauren Mancke via Unsplash

Does your social need a quick fix? Try the Social Media Reboot

I’ve done a shortened version of the Social Media Launch Pack – for people already up and running on social media who need a quick fix. Like the Launch Pack, I wanted it be to affordable, practical – and fast. Last week, Social Media Reboot was born!

The first Reboot took place at The Hospital Club as part of its Business@Breakfast strand. We had just 90 minutes, so I did a short talk followed by an in-depth practical workshop. Here are the slides. And here are the delegate packs.

I wasn’t sure how it’d pan out but there was great energy in the room. Everyone seemed happy to work in pairs, even when it came to discussing their business with a complete stranger (sometimes that helps). People dived right in and chatted, debated goals and content ideas, and filled out the worksheets. Not everyone finished in the time allowed, but it was good to start the process.

There was some great feedback on Twitter afterwards:
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Coffee Corner by Joanne Wan

4 social media analytics resources for bloggers and content marketers

It’s been great working with Nesta’s Destination Local project over the past few months. Like other sectors, local news has seen its fair share of disruption and, as local print papers decline, it’s interesting to see how independent online media are stepping into the breach.

In September 2015 Nesta announced funding for 10 hyperlocal publications. The funding was accompanied by support and training and was intended to help participants “define and measure their success online”.

I was brought in to help with social media analytics. Although the resources I produced are created for hyperlocal publishers, the practical advice is relevant to anyone publishing online today – so whether you’re a blogger, content marketer or freelancer, please take a look!

Here they are:

  1. A Guide To Social Media Analytics (video)
  2. Twitter Chat On Social Media Analytics (Storify)
  3. Setting Up A KPI Spreadsheet (blog)
  4. Six Great Insights Social Media Analytics Can Give You (blog)

I hope you find these useful. Please feel free to share, and do let me have your feedback and any questions in the comments. Or you can always tweet me @JemimaG.

Photo: Joanne Wan

Marques Almeida

Burberry, McQueen and Marques Almeida are stand-out social media stars at London Fashion Week

The big news from February’s London Fashion Week came from Burberry: this was the last show in which clothes would be previewed for a later season. From September, the public will be able to buy all Burberry clothes as soon as they have appeared on the catwalk. This announcement, and the discussion around it, helped Burberry to a huge share of the online conversation during #LFW16.

There were more than 80 designers showing their Autumn/ Winter lines this week so, to get a snapshot of social media activity, I compared five of the top UK designers with five up and coming labels. I used Brandwatch’s analytics platform to measure variables such as share of voice, output, sentiment and topics. Here’s what I found…

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Brand management in a social age

Brand management for a social age

A few weeks ago I gave a guest lecture at Henley Business School for full-time MBA students. The brief was to cover best practice in social media marketing – within the broader context of brand management.

Here are the slides: Brand management for a social age

I also ran a practical afternoon workshop where students had to promote their own product or service on Twitter. It was fun – the students were great, and Henley’s Greenlands campus is beautiful. Thanks Dr Cigdem Gogus and team for the invite!

Photo: Jose Oller

M's Valentine Chocolates by Cocreatr

It’s not all roses for chocolatiers on Valentine’s Day

Everyone loves something sweet from someone they love – and chocolates are the UK’s most popular Valentine’s gift. So how are chocolatiers using social media to ensure that out of the whopping £1.9 billion UK Valentine’s spend, they get a decent slice of the action?

I looked at eight of the best independent chocolatiers on Twitter to see how they’ve performed in the last month. Here’s what I found (thanks Brandwatch for the data and analytics):

1. In terms of audience, Rococo Chocolates are most loved of business executives, Hotel Chocolat of politicians and Green & Black’s of fitness gurus – so now you know! (See fig.1 for breakdown and more details). Women love Chococo and Hotel Chocolat while men tend to go for Paul A Young or Mast Brothers (both brands with something inherently manly about them).
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Helen Brocklebank in conversation with David Aaronovitch

Reaching out from silos – but remaining firmly in our bubble

It’s the most fantastic luxury to be able to spend a day (or two days even) walking around chatting to like-minded people and listening to feisty speakers talk about politics, economics, culture and the state of the world in general.

Maslow’s hierarchy of needs places self-actualisation at the top. And it’s true: only when all other basic needs are met, are you able to indulge, retrospectively and introspectively, in thinking about what being “you” might really entail.

So, there’ve been some brilliant speakers so far at Names Not Numbers, taking place in London for the first time this week, delivered under the broad theme of “The True Human”.
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Tiger boy by David K

15 content ideas for primary schools on Twitter

I’m chatting to one of my local primary schools about using Twitter. Like many organisations, they’ve set up a feed, but don’t seem quite sure why they’ve done it or how to make the most of it.

Twitter is a great way to connect with the surrounding community (hyperlocal publishers are always great sharers of local content) as well as a means to get your school noticed by the wider educational establishment. Twitter lists are a good way to keep tabs on local media and education experts.

But what should primary schools actually tweet about? Here are some ideas:
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