Category Archives: Projects

Me with Sue (left)

Collaborative, fun and deceptively simple – that’s the power of #techmums

I’ve had a nice time over the past few weeks delivering not one but two #techmums programmes. The #techmums course is made up of five modules: Google Apps (Gmail, Google Drive and Google Docs), app design, web design, social media and coding (Python). The ethos and approach is simple: have a go, enjoy yourself, don’t worry if you don’t know everything (none of us do).

I first met #techmums founder Dr Sue Black (above left) ten years ago at a Google Women in Tech event – we got chatting and became friends. Since then, Sue has saved Bletchley Park, written a bestselling book and become an OBE. But she still remains the same warm, funny, down-to-earth person – now committed to doing whatever she can to share her success with others and open up technology to everyone – especially women who may lack confidence because they’ve taken time out of work to raise children.
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Lauren Mancke via Unsplash

Does your social need a quick fix? Try the Social Media Reboot

I’ve done a shortened version of the Social Media Launch Pack – for people already up and running on social media who need a quick fix. Like the Launch Pack, I wanted it be to affordable, practical – and fast. Last week, Social Media Reboot was born!

The first Reboot took place at The Hospital Club as part of its Business@Breakfast strand. We had just 90 minutes, so I did a short talk followed by an in-depth practical workshop. Here are the slides. And here are the delegate packs.

I wasn’t sure how it’d pan out but there was great energy in the room. Everyone seemed happy to work in pairs, even when it came to discussing their business with a complete stranger (sometimes that helps). People dived right in and chatted, debated goals and content ideas, and filled out the worksheets. Not everyone finished in the time allowed, but it was good to start the process.

There was some great feedback on Twitter afterwards:
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Coffee Corner by Joanne Wan

4 social media analytics resources for bloggers and content marketers

It’s been great working with Nesta’s Destination Local project over the past few months. Like other sectors, local news has seen its fair share of disruption and, as local print papers decline, it’s interesting to see how independent online media are stepping into the breach.

In September 2015 Nesta announced funding for 10 hyperlocal publications. The funding was accompanied by support and training and was intended to help participants “define and measure their success online”.

I was brought in to help with social media analytics. Although the resources I produced are created for hyperlocal publishers, the practical advice is relevant to anyone publishing online today – so whether you’re a blogger, content marketer or freelancer, please take a look!

Here they are:

  1. A Guide To Social Media Analytics (video)
  2. Twitter Chat On Social Media Analytics (Storify)
  3. Setting Up A KPI Spreadsheet (blog)
  4. Six Great Insights Social Media Analytics Can Give You (blog)

I hope you find these useful. Please feel free to share, and do let me have your feedback and any questions in the comments. Or you can always tweet me @JemimaG.

Photo: Joanne Wan

The Social Media Launch Pack is here!

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I’ve just set up a website for the Social Media Launch Pack – a new product aimed at small and medium sized businesses who want to use social media effectively, but aren’t sure where to start.

While many big brands and global corporates are getting this area sorted – at least in terms of experimentation and sheer financial investment, smaller companies are typically struggling – they don’t have the resources or remit to explore what “social” can really do for them.

The Social Media Launch Pack is designed to lend a helping hand – to get things moving in the right direction with a relatively small investment. Do take a look and let me know what you think – the site is a work in progress, but hopefully the concept is sound. Feel free to recommend to any friends or associates you think might be interested!