I’m writing a content strategy for Design Club. We want to build a network of 50 after school clubs in 2019, and need volunteer mentors from the design community to help us. Designers tend to love the idea of what we’re doing – but most of them haven’t heard of us.
Brandwatch is great at tracking conversations over time on social media. And its new AI analyst, Iris, can pick out a spike in mentions of a specific word or phrase and give an instant summary of the things driving that surge: these could be links, influencers, pieces of viral content (videos, gifs or images) and/ or hashtags.
Design Club is a non-profit social enterprise and we need to find a low cost way to raise our profile. Social media is an obvious channel, but we need to use it effectively. As a starting point, Iris is helping me understand relevant conversations that are already happening online.
Even if you’re not into Chinese astrology, you might be vaguely interested to know that 2016 was the year of the Monkey (trickery) and 2017 the Rooster (wake up call). Now it’s time to be true to yourself with the loyal, dependable dog.
The Earth Dog is about honesty, fairness, integrity, healing and stability. And who’d say no to a bit of that?
This is good, because I’m starting 2018 with a two month sabbatical. After 18 months solid client work, I’m finally free to pause and take stock. Reflection is important: it’s a great time to acknowledge and celebrate the good stuff while also learning from the bad.
So I’ll start by shining a light on the things that really matter.
Here are my five New Year resolutions for 2018 (if you see me, hold me to them).
1. Appreciate more
Take time to do more for the ones closest to me. Especially my family and those that have loved and looked after me in recent months. My mum turns 80 in February so we’re taking to her to Tromsø to see the Northern Lights. The past two years have not been easy for my sisters so I’m going to spend more time with them. And my daughter has got used to her mum not being available, so I’m looking forward to doing more with her. First stop is Alice in Winterland. And we’ll be hopping on the District Line to our fave free museum, the Victoria & Albert, for Balenciaga and of course, Winnie-the-Pooh.
I’ve had a nice time over the past few weeks delivering not one but two #techmums programmes. The #techmums course is made up of five modules: Google Apps (Gmail, Google Drive and Google Docs), app design, web design, social media and coding (Python). The ethos and approach is simple: have a go, enjoy yourself, don’t worry if you don’t know everything (none of us do).
I first met #techmums founder Dr Sue Black (above left) ten years ago at a Google Women in Tech event – we got chatting and became friends. Since then, Sue has saved Bletchley Park, written a bestselling book and become an OBE. But she still remains the same warm, funny, down-to-earth person – now committed to doing whatever she can to share her success with others and open up technology to everyone – especially women who may lack confidence because they’ve taken time out of work to raise children. Continue reading →
I’ve done a shortened version of the Social Media Launch Pack – for people already up and running on social media who need a quick fix. Like the Launch Pack, I wanted it be to affordable, practical – and fast. Last week, the Social Media Reboot was born!
I trialled the Reboot at The Hospital Club as part of its Business@Breakfast strand. We had just 90 minutes, so I did a short talk followed by an in-depth practical workshop. Here are the slides. And here are the delegate packs.
I wasn’t sure how it’d pan out but there was great energy in the room. Everyone seemed happy to work in pairs, even when it came to discussing their business with a complete stranger (sometimes that helps). People dived right in and chatted, debated goals and content ideas, and filled out the worksheets. Not everyone finished in the time allowed, but it was good to start the process.
It’s been great working with Nesta’s Destination Local project over the past few months. Like other sectors, local news has seen its fair share of disruption and, as local print papers decline, it’s interesting to see how independent online media are stepping into the breach.
I was brought in to help with social media analytics. Although the resources I produced are created for hyperlocal publishers, the practical advice is relevant to anyone publishing online today – so whether you’re a blogger, content marketer or freelancer, please take a look!
I’ve just set up a website for the Social Media Launch Pack – a new product aimed at small and medium sized businesses who want to use social media effectively, but aren’t sure where to start.
While many big brands and global corporates are getting this area sorted – at least in terms of experimentation and sheer financial investment, smaller companies are typically struggling – they don’t have the resources or remit to explore what “social” can really do for them.
The Social Media Launch Pack is designed to lend a helping hand – to get things moving in the right direction with a relatively small investment. Do take a look and let me know what you think – the site is a work in progress, but hopefully the concept is sound. Feel free to recommend to any friends or associates you think might be interested!