Are you getting the traffic you deserve? You may have built the best-looking site money can buy, and filled it with great products and services, but if your digital marketing is shabby, you’ll never get a decent number of visitors.
Every online business needs a good digital marketing strategy. This strategy needs several elements. These might include having an email database so you can directly contact loyal customers (try the free version of Airtable for a great powered-up spreadsheet), or sending out a regular newsletter (my fave tool for this is Mailchimp). You might want to invest in an app so your customers can interact in a more meaningful way (if you do, ask an established developer like Milo Creative).
Having a strong social media presence is essential, and you can use web analytics to track the effectiveness of your content. You’ll also need to think about whether or not you want to pay for Google Ads (formerly AdWords) or any other form of digital advertising.
Stand out from the crowd
In addition to all these things, you’ll need a decent Search Engine Optimisation (SEO) strategy. SEO is the method of pushing your website higher up the internet search rankings.
When it comes to cataloguing the internet, there are more than two billion websites in the world (and 4 billion new blog posts published daily)! All websites are trawled for relevancy for every single search. Your site might be returned among potentially millions of relevant results. And unless you are on the top page of results, you are unlikely to even get seen. As a rule, if you want your site to stand a chance of getting a visit, you need to be in the top five. If you want to guarantee serious engagement, you probably need to be number one.
There are many ways to get your business to improve in the search rankings and appear higher up search engine results pages (SERPs). If you have stiff competition to fight off, you may want to employ a dedicated company (like Herdl) to give you a hand.
If you’d like to boost your own SEO, here are three easy things to try:
1. Keyword Optimisation
Make sure your website content is rich in as many keywords as possible. Keywords are words or terms that are relevant to your product or business niche. This works in the same way as traditional advertising. You want to shout loudest about the things you do best. (For example, “alternative”, “thrift shop” and “rare finds” would be great key words if you ran a second hand furniture shop in San Francisco)!
2. Off-Page SEO
Another aspect of SEO relates to improving your site’s legitimacy. You do this by linking yourself with as many reputable sites as possible. Having your content mentioned by a website that Google ranks highly serves as a great recommendation. It says your site’s worth a visit, and has something worthwhile to share. Investing in blogger outreach is a great way to get your brand talked about online by influential websites.
3. Social SEO
Social media links and engagement also have an impact on your website’s search rankings. Likes, comments and shares all add to the weight a search engine will give any links. Because search engines like Google prioritise pages from websites with heavy traffic, sharing your own website content on social platforms like Pinterest and LinkedIn can really boost your SERP ranking.
Do you have any favourite SEO tips? If so, I’d love to hear them!