Tag Archives: 2013

Wishing you a fabulous Christmas & ultra-social 2014!

Christmas Ampersand by James Stopforth
How has your year been? For me, 2013 was the year of exciting developments with social media & social business becoming increasingly mainstream. It was the year that social advertising gained traction with LinkedIn launching sponsored updates & Twitter offering promoted ads to SMEs; Instagram launched its video feature & YouTube hosted its first annual Music Awards; Twitter went public for $2bn & Snapchat turned down a reputed $3bn from Facebook; TechCity proved itself as more than a just a pretty concept with Pinterest setting up shop in London & New York’s Mayor championing London over Silicon Valley; “Selfie” entered the Oxford English Dictionary with Miley Cyrus and Rhianna leading the celebrity Selfie circus; and business at last began to look beyond pure money metrics with sustainability and business purpose coming to the fore. What were your 2013 highlights? What do you hope for in 2014? Whatever you’re doing, I hope it’s as exciting & eclectic a year as 2013 turned out to be.

Photo: Christmas Ampersand by James Stopforth

Freedom and passion are driving the future of video, says YouTube’s Kevin Mathers #SMWLDN

“Video is how everyone sees the world’, says YouTube UK MD, Kevin Mathers, speaking at London Social Media Week.

It’s our natural affinity with the medium – ease of use and comprehension – combined with rapidly improving download speeds, that has been behind the phenomenal growth of online video platforms, such as YouTube, in the past few years.

UK online video consumption now exceeds one billion visits a month and accounts for at least five per cent of all UK internet usage.

Kevin sees two trends driving video growth in the immediate future:

1. Freedom – the freedom to consume, and the freedom to produce.
2. Passion – we are seeing an abundance in video production: the more there is, the more we have to decide what we want to watch. For this reason, we only consume the things we’re really passionate about.

“4G is going to change the way we view video”, says Kevin. “3G is a bit like dial-up used to be. Commuters in Seoul today don’t wonder if they’re going to be able to watch a video on their way to work – they know they can. Soon, we [the UK] will be in that space too.

“We can all upload video today. That lowers the bar to entry – creativity can explode – there is complete freedom, and huge amounts of video online. YouTube is growing by 100% yearly in terms of minutes watched. There’s just too much out there.

“YouTube’s a big city like London: tens of small villages grouped round different interests. People are much more engaged with the video they’re watching. They’re in an alpha state not beta state: the fact that you’re choosing to watch [a video], means the power is with you. And also with the producers – it’s all encased in an all-consuming passion, driven by real fans. That’s different from the way video has been consumed in the past.”

YouTube rolled out its first original content channels in the UK last year – Fashtag (pictured above) is one of my favourites. Slickly produced, highly targeted and relevant, it represents the shape of things to come.

For Kevin’s full talk, watch The Future of Video livestream, produced by The Social Partners for London Social Media Week. (He’s the fourth speaker in).