I’m writing a content strategy for Design Club. We want to build a network of 50 after school clubs in 2019, and need volunteer mentors from the design community to help us. Designers tend to love the idea of what we’re doing – but most of them haven’t heard of us.
Brandwatch is great at tracking conversations over time on social media. And its new AI analyst, Iris, can pick out a spike in mentions of a specific word or phrase and give an instant summary of the things driving that surge: these could be links, influencers, pieces of viral content (videos, gifs or images) and/ or hashtags.
Design Club is a non-profit social enterprise and we need to find a low cost way to raise our profile. Social media is an obvious channel, but we need to use it effectively. As a starting point, Iris is helping me understand relevant conversations that are already happening online.
So it felt a little like deja vu last week hearing Ryan Shea (above, left) and Melanie Shapiro (right) on stage at CognitionX, championing Web 3.0.
Like its centralised, super-social predecessor, Web 3.0 is going to change everything. But Web 3.0 is decentralised – and we’ll not be sharing our data with anyone (unless we want to).
Web 3.0 will give us self sovereign identity – a core identity that represents us as individuals and is all bundled up with our own data, which we’ll have complete control over. As opposed to government or corporate issued identities (which are what we have now).
“I hope that one day you won’t take my job” says the journalist.
“I might reconsider” says Sophia the Robot.
Sophia’s comment is slightly threatening, but she follows it up with a super-sweet smile, and everyone laughs. [Watch the video]
That’s the thing about robots these days. They’re awkward, off-kilter, likely to come out with non-sequiturs, unpredictable in a cutesy way – but ultimately programmed to please and make us laugh.
Sophia the Robot is firmly in uncanny valley territory. Her skin is made of a flesh-like, nanotech material. She has cameras for eyes and a microprocessor for a brain. Her advanced AI (artificial intelligence) software enables her to have human-like conversations.
“Are you a person or a robot?” she asks the journalist. It seems like genuine curiosity.
The overarching theme – and one that was centre stage – is that we’re now in the midst of the Fourth Industrial Revolution (which has come hot on the heels of the Third). So while we may feel we’re only just getting to grips with the impact of digital, it’s time to start wrapping our heads around AI (artificial intelligence) and automation – and fast.
In social media alone, automation and bots are now commonplace. From chatbot games to automated customer service, organisations are finding that an upfront investment in machine learning software can pay dividends in the long run.
If this last week has taught us anything, it’s that our data – the data we put into Facebook (and other social networks) has real, tangible value. Corporations and politicians are buying and selling it. And sometimes it gets into the hands of people we don’t particularly like.
How do we make this stop? I don’t know, but I do know it’s not as simple as #deleteFacebook. That seems all too much like putting your fingers in your ears and singing loudly.