Tag Archives: audiences

Jacqueline Gold on Twitter

The Top 100 UK CEOs on Twitter

However faddy influencer marketing might have become, the concept of influence is a useful one – anything that gets us away from vanity metrics (Get me 1m followers now – I don’t care who they are!) and onto something more meaningful has to be a bonus.

Influence is a metric social media marketers can actually work with – and something non-experts can easily understand. Well, hooray for that.

This week Brandwatch soft-launched Audiences, a product that trawls data from user bios and content on Twitter to bring you instant, real-time insights into who’s leading the conversations that matter to your brand.
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