Tag Archives: Behaviour

Six social media tips for 2015

Sparkers by Ben K Adams

Five years ago this month, I published Monkeys with Typewriters – a bit of a hippy treatise on the importance of social media to business. I wanted to look at how social tools could help businesses and all their relevant stakeholders – customers, employees, suppliers and the like – be more productive, effective and – yes – even fulfilled and happy, because they would be communicating a whole lot better. Well, that shouldn’t be rocket science, should it?

Half a decade on, the six behavioural changes outlined in the book are still relevant and, if anything, even more mainstream today. And I stand by them. Here’s what they are – and how to incorporate them into your everyday way of doing things in 2015.

1. Go forth and co-create!

The DIY and customisation trend is only getting bigger. Why only the other week The Guardian Guide ran a special on it. Creative Commons licensed photos are increasingly used on websites as an alternative to stock photography and just last July Google added a usage rights function to its image search. The web is overflowing with free, re-usable material – don’t be afraid to experiment. Set up a playlist on Spotify or Soundcloud. Start your own WordPress or Tumblog and share anything that takes your fancy. Find inspiration by curating some Pinterest boards. Join a #tag conversation on Twitter and realise that sharing and responding to other people’s ideas is just as enjoyable as broadcasting your own. Instragram and Vine stuff you see around you. Free your inner creative genius.
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Stephen Anderson’s Mental Notes

What psychological tricks can we use to modify behaviour?

Design consultant Stephen Anderson gave a great talk at The Web and Beyond in Amsterdam last Tuesday (1 June). The cards in the picture are from a deck he’s developing to help companies with product development.

The project began as “a way to make sense of something complex: the numerous insights into human behaviour found in theories about game mechanics, the latest findings from neuroscience, best sellers explaining behavioural economics and many more sources!”.

What’s not to like? You can pre-order the full deck here.

Stephen’s talk focused on feedback loops (the idea that, when you’re instantly rewarded in some way for your action, you’re likely to modify your behaviour in order to get more instant rewards). He used the example of email (how feedback loops might encourage people to respond to messages more quickly and efficiently, for example).

I’m looking forward to seeing how these insights might translate into helping with digital engagement at the RSA.