Tag Archives: big data

Women looking at security cameras by Matthew Henry

Why 2019 will be the year of ethical tech

For the last decade or so, we’ve been hearing a lot about big data.

“Data is the new oil!” said Clive Humby in 2006, after working on the Tesco Clubcard. And everyone agreed that data was a thing, and set off to find out how to make the most of it.

But the way in which our data is being harvested isn’t good. Because of course, since the early days of Tesco Clubcard, it always was our data that was the raw material: our decisions, our habits, our likes, the type of people we were and who we lived with.

These “insights” are now being used to drive psychological behaviour and we’re no longer talking just about marketing. We’ve moved beyond those clearly defined display ads. And way beyond which type of supermarket deal we might be interested in.

Politics and dark patterns

In her TED talk, sociologist Zeynep Tufekci says we’re building a dystopia just to make people click on ads (she’s a great speaker, well worth 20 minutes). Technologist Jaron Larnier refers to the big tech companies as “Siren servers” – they use beautiful things to mask sinister motives. Last October, Apple CEO Tim Cook warned EU regulators that personal data is being weaponised against users, calling for tougher privacy laws in both Europe and the US.

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Six social media tips for 2015

Sparkers by Ben K Adams

Five years ago this month, I published Monkeys with Typewriters – a bit of a hippy treatise on the importance of social media to business. I wanted to look at how social tools could help businesses and all their relevant stakeholders – customers, employees, suppliers and the like – be more productive, effective and – yes – even fulfilled and happy, because they would be communicating a whole lot better. Well, that shouldn’t be rocket science, should it?

Half a decade on, the six behavioural changes outlined in the book are still relevant and, if anything, even more mainstream today. And I stand by them. Here’s what they are – and how to incorporate them into your everyday way of doing things in 2015.

1. Go forth and co-create!

The DIY and customisation trend is only getting bigger. Why only the other week The Guardian Guide ran a special on it. Creative Commons licensed photos are increasingly used on websites as an alternative to stock photography and just last July Google added a usage rights function to its image search. The web is overflowing with free, re-usable material – don’t be afraid to experiment. Set up a playlist on Spotify or Soundcloud. Start your own WordPress or Tumblog and share anything that takes your fancy. Find inspiration by curating some Pinterest boards. Join a #tag conversation on Twitter and realise that sharing and responding to other people’s ideas is just as enjoyable as broadcasting your own. Instragram and Vine stuff you see around you. Free your inner creative genius.
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