I’ve got a soft spot for Spain. I lived there for two years. The language is easy, the food’s great, the sun (nearly) always shines and the people are friendly. They’ve also got a healthy attitude to work, with the siesta (aka three hour lunch break) still common in the middle of the day.
So maybe it’s no surprise that call centres in Spain have a better reputation than ours when it comes to customer service. Cheer and good humour? The Spanish do it naturally (unlike in the UK where training seems to be needed). Local cultural nuances are important in customer services – especially now that social tools are increasingly being employed.