Tag Archives: brand strategy

Brand management in a social age

Brand management for a social age

A few weeks ago I gave a guest lecture at Henley Business School for full-time MBA students. The brief was to cover best practice in social media marketing – within the broader context of brand management.

Here are the slides: Brand management for a social age

I also ran a practical afternoon workshop where students had to promote their own product or service on Twitter. It was fun – the students were great, and Henley’s Greenlands campus is beautiful. Thanks Dr Cigdem Gogus and team for the invite!

Photo: Jose Oller

Swearing as a PR strategy: how big and clever is it?

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So BrewDog, the craft beer brewery, has responded to latest criticism from the Portman Group in typical form: “I would like to issue a formal apology to the Portman Group for not giving a shit about today’s ruling”, said James Watt, BrewDog’s co-founder. “Indeed, we are sorry for never giving a shit about anything the Portman Group has to say.”

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