Last Wednesday evening celebrity Kylie Jenner tweeted that she wasn’t really using Snapchat any more. By Friday, Snap Inc’s share price had dropped $1.3billion and the popular news websites were screaming that Jenner had caused it all:
- Kylie Jenner’s tweet wipes £1bn off value of Snapchat (London Evening Standard)
- Snapchat stock loses $1.3bn after Kylie Jenner tweet (CNN)
- Snap stock plummets after Kylie Jenner declares Snapchat dead (The Verge)
- Kylie Jenner breaks up with Snapchat (Fox News)
…and so on.
Around midday Friday I got an email from BBC Breakfast asking if I’d be prepared to come on and talk about celebrity and social media. Well, of course I would. So that’s how I came to be sitting in a studio in Manchester’s Media City at the sort of time most Saturdays I’d still be in bed, chatting to presenters Jon Kay and Rachel Burden, and showbiz reporter Lucy J Ford.