Tag Archives: content strategy

The easy way to schedule social media

News sites and blogs are great sources of topical content which you can share with your social media followers. You can take a few minutes each day to scroll through your news feeds, pull out any stories that interest you, add a comment and share the links.

But don’t push out all your updates at once. This equates to spamming and is a surefire way to make people hit “unfollow”.

Instead, you can schedule your posts. This means your interactions will be spread out evenly over time. You reach more followers and, more importantly, you reach followers who tend to be online at different times to you.

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Content curation - photo by Giulia Bertelli

How to create engaging content every day using RSS

Sharing relevant stories and articles is a great way to grow your network and connect with your customers on social media.

My clients often ask how to keep their social media channels topped up with engaging content. Most small businesses don’t have the luxury of a a full-time blogger or content creator: social media is usually something that’s shared throughout the team – or done by one or two people with other demands on their time.

An easy way to keep momentum going is to have a create and curate content strategy. It’s up to you what you want the split to be. Mine is probably 90/10 in favour of curated content (content from third party sources).

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Passion trumps content strategy


What’s your content strategy?

If you Google it, you’ll find a million articles telling you about optimisation, engagement and discipline. You’ll read how content strategy is as important to social media as UX is to design, or how it makes sense to manage content as an asset, with a quantifiable ROI.

You can look at where your customers are hanging out online and what they’re reading and viewing. You can look at what your competitors were doing and what type of content is working (or not) for them. You can look at trending conversations and upcoming campaigns. You can data scrape everything, set yourself up with monitoring tools and apply your KPIs.

But at the end of all that, if you don’t feel you “own” your tweets, updates, videos and blog posts – if they’re not coming from the heart – you might as well go back to the drawing board…
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Swearing as a PR strategy: how big and clever is it?

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So BrewDog, the craft beer brewery, has responded to latest criticism from the Portman Group in typical form: “I would like to issue a formal apology to the Portman Group for not giving a shit about today’s ruling”, said James Watt, BrewDog’s co-founder. “Indeed, we are sorry for never giving a shit about anything the Portman Group has to say.”

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