Tag Archives: content

Coffee Corner by Joanne Wan

4 social media analytics resources for bloggers and content marketers

It’s been great working with Nesta’s Destination Local project over the past few months. Like other sectors, local news has seen its fair share of disruption and, as local print papers decline, it’s interesting to see how independent online media are stepping into the breach.

In September 2015 Nesta announced funding for 10 hyperlocal publications. The funding was accompanied by support and training and was intended to help participants “define and measure their success online”.

I was brought in to help with social media analytics. Although the resources I produced are created for hyperlocal publishers, the practical advice is relevant to anyone publishing online today – so whether you’re a blogger, content marketer or freelancer, please take a look!

Here they are:

  1. A Guide To Social Media Analytics (video)
  2. Twitter Chat On Social Media Analytics (Storify)
  3. Setting Up A KPI Spreadsheet (blog)
  4. Six Great Insights Social Media Analytics Can Give You (blog)

I hope you find these useful. Please feel free to share, and do let me have your feedback and any questions in the comments. Or you can always tweet me @JemimaG.

Photo: Joanne Wan

Tiger boy by David K

15 content ideas for primary schools on Twitter

I’m chatting to one of my local primary schools about using Twitter. Like many organisations, they’ve set up a feed, but don’t seem quite sure why they’ve done it or how to make the most of it.

Twitter is a great way to connect with the surrounding community (hyperlocal publishers are always great sharers of local content) as well as a means to get your school noticed by the wider educational establishment. Twitter lists are a good way to keep tabs on local media and education experts.

But what should primary schools actually tweet about? Here are some ideas:
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