Tag Archives: cyberbullying

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How to be famous on social media

On Tuesday I went to a school careers fair to talk about working in social media. Nearly all the pupils I met (aged 13 – 16) were already active on social networks like Facebook, Snapchat and Instagram; a couple had their own YouTube channels.

Some of them asked me how to become an influencer. They were keen to monetize their presence like Zoella or KSI. One of them wanted to know how to ‘be famous”. Most had questions about how to make the jump from using social media for personal social networking to using it for work.

Here’s the advice I gave:

1. Yes, there are YouTubers and celebrities who’ve become famous and made millions from their social media profiles. They probably make up less than 1 percent of people who earn a living through social media. Many of these (like Paris Hilton or Kylie Jenner) already had money and networks of privilege to help them. Others (like PewDiePie or Jenna Marbles) have become leading influencers through their own unique style and delivery – and sheer hard work. It’s not impossible but the odds will be stacked against you.

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Spying on your kids online is not the answer – my piece for Vodafone’s Digital Parenting Guide

Vodafone Digital Parenting No3 p9Big thanks to Alison McClintock and Sunday Publishing for asking me to write a piece on kids using social media for Vodafone Digital Parenting – my article’s on p.9 of the latest edition (download full PDF). There’s loads of other useful stuff covering everything from online bullying and stranger danger to interviews with Jamal Edwards and six digital media moguls under the age of 21. So, this guide is inspirational and practical at the same time. If you’ve any friends worried about the effects of digital media on their kids (and mainstream media does its best to hype up the issue), please help spread the word and pass this link on.