I’m writing a content strategy for Design Club. We want to build a network of 50 after school clubs in 2019, and need volunteer mentors from the design community to help us. Designers tend to love the idea of what we’re doing – but most of them haven’t heard of us.
Brandwatch is great at tracking conversations over time on social media. And its new AI analyst, Iris, can pick out a spike in mentions of a specific word or phrase and give an instant summary of the things driving that surge: these could be links, influencers, pieces of viral content (videos, gifs or images) and/ or hashtags.
Design Club is a non-profit social enterprise and we need to find a low cost way to raise our profile. Social media is an obvious channel, but we need to use it effectively. As a starting point, Iris is helping me understand relevant conversations that are already happening online.
Open data is a nebulous concept. What does it actually mean? Openness is generally considered to be a good thing. And we all know data is valuable. So open data must be double plus good, right?
We tend to get confused about what’s “open” and what’s not (hardly surprising when few of us read the terms and conditions on anything). As Tim Berners-Lee pointed out at the fifth ODI Summit yesterday, most of us don’t realise we shouldn’t be using Google Maps on event invitations, because that data is copyright Google (he recommends we use OpenStreetMap instead).
At the same time as being trigger-happy with other people’s copyrighted data, we’re even more foolhardy with our own. What we really don’t want is what Sir Tim calls “promiscuous data” – that’s personal data which goes off in all sorts of directions we don’t want it to.
The Open Data Institute believes that open data is the glue society needs. It is campaigning to establish data as “an infrastructure not a commodity”. If we all share data and collaborate, we’ll save ourselves billions of pounds annually. But if we’re individually confused about what we should and shouldn’t share, the companies and organisations currently managing our data for us are even more conflicted.
Even before the Cambridge Analytica story broke in March, public trust in social media was at an all-time low. The Edelman Trust Barometer published in January reported concern around bullying, extremist content and lack of transparency, with only a quarter of the UK population saying they’d trust social media as a source of information.
The seismic shift in the way we see social media was summed up nicely by a former Silicon Valley executive speaking on Radio 4 this week (The New Age of Capitalism: the Attention Economy). James Williams was working in search advertising at Google, when he realised things weren’t right: