Tag Archives: digital footprint

Techmums TV on Facebook Live

This week on #techmums TV: using LinkedIn to get a job

Yesterday was one of the most fun working days I’ve had in a while: I got to spend the morning with a group of brilliant, funny and talented women, putting together a live TV show at Facebook HQ. Thanks so much Sue Black and Isabel Chapman of #techmums for having me :)

The topic was “how to find work online”. I was on there to talk about using LinkedIn, understanding your digital footprint and building a personal brand. My fellow guest was the amazing Charlotte Pearce who runs a marketing company called Inkpact which sends handwritten notes at scale. Inkpact employs around 400 “scribes”, many of whom are mums working from home.

In the photo you can see me (second left), sharing a giggle with Sue (far left), Charlotte (second right) and Isabel (far right). One of the main aims of the show is to talk about technology in a way that is positive and accessible.

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Smile by Keran Look Loy

5 great ways to boost your personal brand

Your digital footprint is your personal brand. It can help to approach it in the same way as you would a corporate brand: have a focus, be consistent and make sure clients and customers can find you.

It takes time and effort to build a personal brand online. But there are plenty of tools and shortcuts you can use to ensure you’re getting the best possible return on investment.

In terms of professional profile, Twitter and LinkedIn are key. Here are five easy ways to boost your personal branding using those two social networks:

1. Use a decent photo

This is stating the obvious, but it amazes me how many people (even in comms) use a blurry or inappropriate photo or (even worse) don’t bother with a pic at all. People want to connect with other people. A face in your avatar or profile photo shows you’re human. A smiling face is even better.
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