Are you getting the traffic you deserve? You may have built the best-looking site money can buy, and filled it with great products and services, but if your digital marketing is shabby, you’ll never get a decent number of visitors.
Every online business needs a good digital marketing strategy. This strategy needs several elements. These might include having an email database so you can directly contact loyal customers (try the free version of Airtable for a great powered-up spreadsheet), or sending out a regular newsletter (my fave tool for this is Mailchimp). You might want to invest in an app so your customers can interact in a more meaningful way (if you do, ask an established developer like Milo Creative).
Having a strong social media presence is essential, and you can use web analytics to track the effectiveness of your content. You’ll also need to think about whether or not you want to pay for Google Ads (formerly AdWords) or any other form of digital advertising.