Tag Archives: digital

Bruce Daisley from Twitter at TDCLDN

Eight things I learnt at Thinking Digital London

Something very significant happened to the digital industry this week. Not just the controversial passing of a new Investigatory Powers Bill, nor the fact that Channel 4 almost lost the right to screen Black Mirror, nor even The Pope deciding to reach millennials on Instagram.

No. This was the week Thinking Digital – the North East’s phenomenally well-loved art-meets-geekery conference – finally came to London. And it was quite an entrance.

A fabulous venue (the very chic Ham Yard Hotel in Soho), sublime organisation and – as ever – an exceptionally brilliant line-up of speakers (including Twitter’s Bruce Daisely, above).
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Lemn Sissay at TDCMCR

If marketing’s a conversation, why is everyone shouting?

Just back from Thinking Digital Manchester. And the over-riding message was for us to all turn off our devices and go and do something more interesting instead.

Yes! From a digital conference!! You don’t go to digital events expecting to be told to go off-grid and head for the hills, but the most awe inspiring speakers in Manchester seemed to do just that.

Whether it was “digital obesity” from Eddie Obeng, Stephen Waddington talking about the Internet being full of sh*t or Tom Chatfield warning that all our time risks becoming the “same”, the loud and clear message throughout was that the digital (marketing) industry needs to take a proper look at itself in the mirror – because it’s getting kind of ugly.

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