Back in October 2008, Gina Poole told me about the network of BlueIQ Ambassadors she had set up at IBM.
Gina’s mantra was this: when introducing something new (eg, social software), use volunteers to drive things forward. They will build momentum and consensus for you.
“Run a pilot programme. Get a few dedicated people on board – early adopters and enthusiasts. Make them the ‘poster children’ of your campaign. Make them the rock stars. Don’t just evangelise the project, say ‘look at what it did for this individual’: success breeds success.”
Volunteers + enthusiasm = success!
Sounds great, right?
Today, every organization of a certain size needs digital champions. They may come under different names – software evangelists or community Continue reading