Tag Archives: Enterprise 2.0 Summit

Uber puts digital first

Why digital transformation is a must for every business

Game-changing companies Airbnb and Uber don’t own anything other than their online communities – and the data those communities generate. But Airbnb and Uber are worth billions. And they’ve blown traditional business models out of the water in the sectors in which they operate.

This was the key point made by digital expert Dion Hinchcliffe at the Enterprise 2.0 Summit in London recently: “I hear people say ‘Oh, we’re not a technology company, so we’re not riding the technology wave’,” said Hinchcliffe. “But that’s no longer an excuse!”

“Whatever your sector, your business model is under threat from digital,” said David Terrar, the summit producer. “We’re seeing three massive trends happening at once: cloud, social and mobile. The unprecedented access to data, connectivity and the speed at which new products and services can be delivered mean goal posts are shifting fast.”
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Say hello to social – or wave goodbye to your top talent

Freedom by Thorsten Becker
Does your boss ban Facebook? Is YouTube access blocked from your office? Do colleagues look nervous when you mention Twitter? If so, chances are your employer is a large corporate or public sector organisation with deeply-ingrained concerns about productivity and time-wasting. Many large companies (and the more traditional smaller enterprises) have a myriad of communications restrictions in place.

IT departments nearly always cite security and legal issues as justification for this draconian behaviour. A few years back I heard a talk by the head of social media at a leading US retail bank. He referred to legal, compliance, fraud and security as the “four horsemen of the apocalypse”. It’s difficult for ordinary employees to argue, he said, when confronted with effective corporate death as an alternative.

So what about startups – are they cool with social and other new technologies? Well, yes, they generally are. They’re digital natives, aren’t they? It’s hardly surprising that a recent survey by online recruitment platform Tyba found 68 per cent of people working in big companies said they’d move to a smaller startup if they had the chance…and bad IT was cited as a key reason by 27 per cent of respondents.
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