Tag Archives: events

My top 10 events for London Social Media Week 2014 #SMWLDN

2gether08
Next week is London Social Media Week. The fifth sixth time the event has taken place in London, and the first time founder Toby Daniels’ company, Crowdcentric, has been running the show directly. For previous events, Sam Michel’s Chinwag was in charge. I’ve live-blogged pretty much every time, and it’s been interesting to see the event grow in size and stature year on year.

Inevitably, the event has become more focused and commercial over the years. Like social media itself, it’s growing up. There are good and bad sides to that. People may gripe about inflated ticket prices and a monochrome agenda – but it’s more just the sheer size of the event that’s off-putting. If you look through this year’s agenda, there are plenty of gems to be found.

Here’s my top ten:

1. The Psychology of Persuasive Marketing Videos And How To Get People To Watch Them, 23 September, 10.30am: the fabulous Nathalie Nahai (The Web Psychologist) is always informative and entertaining.

Continue reading

The old curiosity pop up shop

3SpacelogoAs my mum would no doubt love to tell you, I organized my first free party aged 14: handing out flyers with our home address (and carefully drawn map) around my 1,800 strong comprehensive school.

Growing up in London through the 80s and 90s, there were plenty more free parties to go to (and organise). But at some point in the mid noughties there was a segue from after hours parties in secret locations to parties with a bit more purpose.

The best business events these days combine experimentation and inspiration with the spontaneity of the pop up movement. And yes, there’s often an element of 1990s rave culture (or 1960s hippy) thrown in.

Continue reading

Eco-worriers

Yesterday I had the pleasure of moderating a discussion on the future of business ecosystems at the SOMESSO/ Headshift Social Media Summit in London.

The summit had a brave, experimental format. The day kicked off with just two slide-free keynotes (Jeff Dachis and JP Rangaswami) – intended to inspire and set the scene for the hard work to come!

After a quick cup of coffee, the 100 or so delegates split into three streams or discussion groups: internal, external and “ecosystem”. The idea was to discuss, analyse and build upon a handful of social business case studies, the case studies representing breakthroughs in either internal communications, external communications/ marketing or a hybrid of both (ie: ecosystem).

Sounds simple enough, right? Heh. That’s before you start deconstructing.

I was excited about the ecosystem concept because I talk about it a lot in Monkeys, essentially in terms of asking what happens when you compare the business world to a biological ecosystem, ala Marco Iansiti and Roy Levien in The Keystone Advantage.

Needless to say, “ecosystem” turned out to be a rather troublesome, hard-to-define and contentious heading. As the third and most “hybrid” of the three streams it was inferred that we should come up with approaches which integrated internal and external comms in some way, however the end result was more “other”.

While some of our group preferred to look at ecosystem in terms of supply chain, others wanted to focus on social entrepreneurship and environmental impact. Then there was me, stuck with the image of some kind of galactic aquarium.

I’ll post a fuller summary of our discussion, with key points, over on the [longer format] iKnowHow blog next week.

Photo credit: Carol Sawada