Are you getting the traffic you deserve? You may have built the best-looking site money can buy, and filled it with great products and services, but if your digital marketing is shabby, you’ll never get a decent number of visitors.
Every online business needs a good digital marketing strategy. This strategy needs several elements. These might include having an email database so you can directly contact loyal customers (try the free version of Airtable for a great powered-up spreadsheet), or sending out a regular newsletter (my fave tool for this is Mailchimp). You might want to invest in an app so your customers can interact in a more meaningful way (if you do, ask an established developer like Milo Creative).
Having a strong social media presence is essential, and you can use web analytics to track the effectiveness of your content. You’ll also need to think about whether or not you want to pay for Google Ads (formerly AdWords) or any other form of digital advertising.
Open data is a nebulous concept. What does it actually mean? Openness is generally considered to be a good thing. And we all know data is valuable. So open data must be double plus good, right?
We tend to get confused about what’s “open” and what’s not (hardly surprising when few of us read the terms and conditions on anything). As Tim Berners-Lee pointed out at the fifth ODI Summit yesterday, most of us don’t realise we shouldn’t be using Google Maps on event invitations, because that data is copyright Google (he recommends we use OpenStreetMap instead).
At the same time as being trigger-happy with other people’s copyrighted data, we’re even more foolhardy with our own. What we really don’t want is what Sir Tim calls “promiscuous data” – that’s personal data which goes off in all sorts of directions we don’t want it to.
The Open Data Institute believes that open data is the glue society needs. It is campaigning to establish data as “an infrastructure not a commodity”. If we all share data and collaborate, we’ll save ourselves billions of pounds annually. But if we’re individually confused about what we should and shouldn’t share, the companies and organisations currently managing our data for us are even more conflicted.
As video and images come to dominate social media, social listening tools need to adapt. It’s a sign of the visual times that Brandwatch is introducing logo recognition to its monitoring dashboard.
The new “Image Insights” tool (see this guide for info) allows users to find images shared on Twitter that contain their brand’s logo – or those of their competitors.
For big brands, this is exciting stuff.
If you’re Pepsi, for example, you’d be able to see that your logo has featured in more than 8 thousand images posted on Twitter in the last 28 days. The screenshot above shows a selection – this is exactly what Pepsi’s marketing team would see on their new Brandwatch dashboard. Continue reading →
I’ve had a nice time over the past few weeks delivering not one but two #techmums programmes. The #techmums course is made up of five modules: Google Apps (Gmail, Google Drive and Google Docs), app design, web design, social media and coding (Python). The ethos and approach is simple: have a go, enjoy yourself, don’t worry if you don’t know everything (none of us do).
I first met #techmums founder Dr Sue Black (above left) ten years ago at a Google Women in Tech event – we got chatting and became friends. Since then, Sue has saved Bletchley Park, written a bestselling book and become an OBE. But she still remains the same warm, funny, down-to-earth person – now committed to doing whatever she can to share her success with others and open up technology to everyone – especially women who may lack confidence because they’ve taken time out of work to raise children. Continue reading →
In the olden days, or at least as long ago as 2005, the formula was simple: send out a press release to journalists and follow up with a phone call. Play it right and you’d see your client’s name in print. Timing and context were essential, plus the strength of your story, and the depth of your relationship with the journalist.
What’s changed? Very little actually. A good story presented to the right person at the right time will still be passed on, but the mechanism of presentation is completely different.
We no longer deal in press releases, but in the essence of an idea. And the “right” person is no longer necessarily a journalist, he or she is just as likely to be a blogger, a vlogger, a Viner or a Pinner. Or something else entirely. Or a mixture of things. Continue reading →
Saw these people gyrating to silent disco when I was at the Science Museum for Google’s second Luvvies & Boffins night (an effort to get creatives and techies together as part of chairman Eric Schmidt’s vision to drive innovation).
On the way out, I was amused to pass a long queue of trendy types, standing patiently in line. Turned out they were waiting to join the late night Silent Disco.
How very groovy – and possibly more fun to watch than to take part in! Could have sworn I glimpsed the odd luvviebof or two throwing shapes in the crowd.
The RSA Digital Engagement working group (#RSAde) teamed up with Lancaster University Business School to pitch an idea to the Interactivism hackathon, taking place in London this weekend. We were truly chuffed when our EZPZ browser concept got picked. Now we just need to build the darn thing!
The photo shows Daniel Cater, Roxanne Persaud and Isabel Dias. Roxanne is an old-hand at RSAde stuff. Daniel and Isabel…? No idea where they came from – but they’re fab!
Unfortunately, I could only be there for this morning but the energy was great. Around 100 people buzzing round the basement of the LBi building in Brick Lane. A wonderful mix of Google developers, Futuregov/ Simpl people (who organised the event), Gransnet (providing insight into accessibility issues) and all sorts of students, consultants and enthusiasts in between.
By the time I left, our self-selecting team had ten great people: really looking forward to following the #interactivism tag on Twitter and finding what great stuff develops – best of luck, EZPeople!!