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Brand management in a social age

Brand management for a social age

A few weeks ago I gave a guest lecture at Henley Business School for full-time MBA students. The brief was to cover best practice in social media marketing – within the broader context of brand management.

Here are the slides: Brand management for a social age

I also ran a practical afternoon workshop where students had to promote their own product or service on Twitter. It was fun – the students were great, and Henley’s Greenlands campus is beautiful. Thanks Dr Cigdem Gogus and team for the invite!

Photo: Jose Oller