Tag Archives: Instagram

A picture paints a thousand words…the phenomenal rise of Pinterest

The great thing about Pinterest is that it’s not only useful on a personal level, it has great applications for business – as Chris Brogan discusses in the clip above.

More than anything else, Pinterest is a search engine that will drive traffic to your site when used in the right way.

Kate Spade and Wholefoods are good examples of brands using the platform effectively. And you don’t have to be a manufacturer or retailer: Pinterest works equally well for spreading ideas, as organisations like The Guardian and Enough Project are showing. 

If you’re a blogger, Yang of ChilliSauce has written this particularly useful step-by-step guide.

Despite being a social media consultant, I’m a bit of a luddite when it comes to trying new stuff: not enough time or patience. But Pinterest grabbed me right away – mainly because we’d recently moved and I needed home furnishing ideas. Boom! An online moodboard that can be instantly added to and shared – how damn convenient.

Clearly a lot of other people think so too, because Pinterest is growing at a phenomenal rate – currently more than four million users worldwide. Eighty per cent of those are women (although uptake skews towards men in the UK).

First came blogging, then micro-blogging, now photo-blogging. We’re increasingly busy in terms of the daily information we need to process: if a picture paints a thousand words, ideas can be communicated in an instant. It’s no wonder applications like Instagram and Pinterest are of the moment.

Cherry-picking the best stuff

Spring has sprung…and it’s time to get blogging! If you’re an occasional reader of this blog (thank you), you may have noticed a sudden flurry of activity over the last few days. Yes indeed, after nearly a year of inactivity (apart from the odd RSA live blog), I’ve decided to renew my blogging vows.

Yes I DO promise to love, honour and cherish “Monkeys With Typewriters” – lavishing it with more frequent attention and keeping it enhanced, nipped and tucked in all the right places.

It’s been unusually warm and sunny here in London this week, so the perfect time to get down to some social reporting with The RSA, led by the awesome David Wilcox. So far I’ve reported from two events, experimenting with uploading video direct from the iPhone. There’ve been some hiccups along the way, but I’m loving the instantness of everything (point+shoot+blog+connect). Looking forward to doing a lot more of this, and to getting more RSA Fellows on board: the monkeys will out!

Lunch with the fab Jamie Coomber the other week reignited my love of Instagram, so I’ll be using that more, and pinning the results on Pinterest, to see if that ignites any new connections (while still loving Flickr, of course).

Along with RSA social reporting and a more visual style, there’ll be my usual monkey-with-typewriter musings on the impact of social technologies on the way we work: focusing on collaborative, grassrootsy, networked approaches. So yes, I’ll be cherry-picking – but this sector needs some optimism bias (there’s enough dirt-digging already out there).

Finally, I’ll be posting on stuff that ties in with the broader collaborative behaviours identified in Monkeys With Typewriters: co-creation, passion, learning, openness, listening and generosity. So topics will include anything from diversity (listening) through service design (co-creation) to social enterprise (generosity).

At least, that’s how I think it’s going to play out. If it starts raining, I may feel quite differently…