10:12 We are at the very cool Beyond Retro café in Dalston (top pic of Karinna Nobbs from London College of Fashion and team chatting before the event). Karinna is just introducing the panel now (bottom pic of panel left to right: Karinna, Jonathan, Sophia, Hanna, Kat and Charlotte). This is a live blog so please keep refreshing the page for updates.
Karinna: Pinterest is dominated by women, has been very much in the press since around February. Pinterest great because you can really micro-segment your audience (into style tribes for example) and really engage with niche customers.
You can look at who’s pinning you and what they’re pinning for trend prediections – is everyone pinning a colour you don’t have in your collection? Pinterest has a much higher referral rate than Facebook, Twitter etc. The average time people spend on Pinterest has been quoted as 45 – 90mins – far more than other networks.
The great thing about Pinterest is that it’s not only useful on a personal level, it has great applications for business – as Chris Brogan discusses in the clip above.
More than anything else, Pinterest is a search engine that will drive traffic to your site when used in the right way.
Kate Spade and Wholefoods are good examples of brands using the platform effectively. And you don’t have to be a manufacturer or retailer: Pinterest works equally well for spreading ideas, as organisations like The Guardian and Enough Project are showing.
Despite being a social media consultant, I’m a bit of a luddite when it comes to trying new stuff: not enough time or patience. But Pinterest grabbed me right away – mainly because we’d recently moved and I needed home furnishing ideas. Boom! An online moodboard that can be instantly added to and shared – how damn convenient.
Clearly a lot of other people think so too, because Pinterest is growing at a phenomenal rate – currently more than four million users worldwide. Eighty per cent of those are women (although uptake skews towards men in the UK).
First came blogging, then micro-blogging, now photo-blogging. We’re increasingly busy in terms of the daily information we need to process: if a picture paints a thousand words, ideas can be communicated in an instant. It’s no wonder applications like Instagram and Pinterest are of the moment.