Tag Archives: KPI spreadsheet

Open book by Social Cut on Unsplash

Create a social media plan you love in 8 easy steps

Social media is not about hard sell, or building up fan numbers. It’s about you and the relationship you have with your audience. Like all good relationships, it’s about building trust, having meaningful conversations and connecting with the people that matter.

Don’t get stuck on vanity metrics (numbers which look good on paper but actually don’t help your business goals). Try to do what you enjoy. Not only will you be more successful on social media but you’ll also have more fun. And if you’re having fun and being genuine, you’ll get a better response from your audience. It’s a win-win.

Having a strategy – and sticking to it – is essential to build engagement. It’s worth putting aside a couple of hours to make a quick, high level social media plan. Two hours invested now will mean you reap rewards later: set out your intentions so you know what you’re doing and why you’re doing it.

The Social Media Reboot is a mini version of my Social Media Launch Pack. It’s 4 pages of templates for freelancers, sole traders and micro businesses (where you’re likely to be managing your own social media – and you’ll find it easier if your online voice reflects you).

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Coffee Corner by Joanne Wan

4 social media analytics resources for bloggers and content marketers

It’s been great to work with Nesta’s Destination Local programme over the past few months. Like other sectors, local news has seen its fair share of disruption and, as local print papers decline, it’s interesting to see how independent online media are stepping into the breach.

First, some background

In September 2015 Nesta announced that it was awarding funding to ten very local (“hyperlocal”) publications, including On The Wight (Isle of Wight), Star & Crescent (Portsmouth) and A Little Bit of Stone (Staffordshire). The funding was accompanied by support and training and was intended to help participants “define and measure their success online”.

I was brought in to help with social media analytics. Although the resources I produced were created for hyperlocal publishers, the practical advice is relevant to anyone publishing online today – so whether you’re a blogger, content marketer or freelancer, please take a look!

The 4 social media analytics resources

  1. A Guide To Social Media Analytics (video)
  2. Twitter Chat On Social Media Analytics (Storify)
  3. Setting Up A KPI Spreadsheet (blog)
  4. Six Great Insights Social Media Analytics Can Give You (blog)

I hope you find these useful. I’ve tried to make my recommendations as jargon-free as possible and they’re all low-cost to implement.

Why do analytics matter?

Social media analytics can show you who your audience is, what they want and when they’re online, and well as whether or not your content strategy is on track. They can tell you where your most engaged fans and key influencers are, and what your competitors are doing.

It’s worth remembering that one-size doesn’t fit all, and you need to think carefully about the metrics that are right for you, and make sure they’re firmly tied in to your business strategy.

Don’t always focus on vanity metrics (like follower counts). Think as well about softer targets like engagement, brand awareness and community building.

Please feel free to share, and let me have your feedback and any questions in the comments. And you can always tweet me @JemimaG.

Photo: Joanne Wan