Are you getting the traffic you deserve? You may have built the best-looking site money can buy, and filled it with great products and services, but if your digital marketing is shabby, you’ll never get a decent number of visitors.
Every online business needs a good digital marketing strategy. This strategy needs several elements. These might include having an email database so you can directly contact loyal customers (try the free version of Airtable for a great powered-up spreadsheet), or sending out a regular newsletter (my fave tool for this is Mailchimp). You might want to invest in an app so your customers can interact in a more meaningful way (if you do, ask an established developer like Milo Creative).
Having a strong social media presence is essential, and you can use web analytics to track the effectiveness of your content. You’ll also need to think about whether or not you want to pay for Google Ads (formerly AdWords) or any other form of digital advertising.
Yesterday was one of the most fun working days I’ve had in a while: I got to spend the morning with a group of brilliant, funny and talented women, putting together a live TV show at Facebook HQ. Thanks so much Sue Black and Isabel Chapman of #techmums for having me 🙂
The topic was “how to find work online”. I was on there to talk about using LinkedIn, understanding your digital footprint and building a personal brand. My fellow guest was the amazing Charlotte Pearce who runs a marketing company called Inkpact which sends handwritten notes at scale. Inkpact employs around 400 “scribes”, many of whom are mums working from home.
In the photo you can see me (second left), sharing a giggle with Sue (far left), Charlotte (second right) and Isabel (far right). One of the main aims of the show is to talk about technology in a way that is positive and accessible.
Your digital footprint is your personal brand. It can help to approach it in the same way as you would a corporate brand: have a focus, be consistent and make sure clients and customers can find you.
It takes time and effort to build a personal brand online. But there are plenty of tools and shortcuts you can use to ensure you’re getting the best possible return on investment.
In terms of professional profile, Twitter and LinkedIn are key. Here are five easy ways to boost your personal branding using those two social networks:
1. Use a decent photo
This is stating the obvious, but it amazes me how many people (even in comms) use a blurry or inappropriate photo or (even worse) don’t bother with a pic at all. People want to connect with other people. A face in your avatar or profile photo shows you’re human. A smiling face is even better. Continue reading →
Back in October 2008, Gina Poole told me about the network of BlueIQ Ambassadors she had set up at IBM.
Gina’s mantra was this: when introducing something new (eg, social software), use volunteers to drive things forward. They will build momentum and consensus for you.
“Run a pilot programme. Get a few dedicated people on board – early adopters and enthusiasts. Make them the ‘poster children’ of your campaign. Make them the rock stars. Don’t just evangelise the project, say ‘look at what it did for this individual’: success breeds success.”
Volunteers + enthusiasm = success!
Sounds great, right?
Today, every organisation of a certain size needs digital champions. They may come under different names – software evangelists or community Continue reading →