Tag Archives: London

Artisan Coffee Instagram

Artisan wins social media at the London Coffee Festival

The London Coffee Festival is the perfect opportunity for gourmet coffee shops to boost their social media presence. I looked at how ten of London’s leading independents performed on social during this year’s event.

Out of the ten brands, west London coffee shop, Artisan, won the largest share of voice: 31 per cent of the conversation (see fig.i). Artisan has a respectable and engaged Twitter audience (4K) – but nowhere near as many followers as the more established Prufrock and Kaffeine (16K and 15K respectively). So, what was the Stamford Brook & Putney-based coffee shop doing right?
Continue reading

Using mobile phones in Haiti after the earthquake

10 must-see events at Social Media Week

I’m reporting live from Social Media Week London again this year – covering the official event stream from the conference HQ in Holborn. So don’t worry if you don’t have a conference pass, just follow the #SMWLDN hashtag (or @JemimaG) on Twitter. There are also loads of unofficial (and free) events happening round town.

This year’s theme is Upwardly Mobile: The Rise of The Connected Class. The key question is how can all humans achieve more in a connected world? Fabulous question, but you might be disappointed looking down the schedule trying to find sessions that attempt to answer it. These ten get my vote:

1. Definitely Not Content Tues 15 Sept, 9am: Will Hayward spoke last year. He’s really good. This time he’s talking about the cultural significance of the social web and why why we should all aim higher than “content” marketing.
Continue reading

Vacancy by Lauren Mitchell

5 things I learnt as an Airbnb Host

For the last six years, we’ve used Airbnb regularly for holiday accommodation. This summer, we decided to take the plunge and put our own property up on Airbnb for rent.

I like the idea of the sharing economy. And I like any organisation that supposedly puts community and social connections at the heart of its business model. So, was the Airbnb hosting experience all it’s cracked up to be? Here’s what I learnt:

1. It’s surprisingly easy

Airbnb has a lovely website. The images are beautiful, the navigation’s clean, and the interface is refreshingly simple and (third party) advertising-free. It costs nothing to “list your space” – and you can do it at the click of a button. Airbnb will even send round a free professional photographer to make your home look extra nice.

It all feels relatively safe and easy – if you’re anything like me, you might give it a try, just to see what happens…
Continue reading

My top 10 events for London Social Media Week 2014 #SMWLDN

2gether08
Next week is London Social Media Week. The fifth sixth time the event has taken place in London, and the first time founder Toby Daniels’ company, Crowdcentric, has been running the show directly. For previous events, Sam Michel’s Chinwag was in charge. I’ve live-blogged pretty much every time, and it’s been interesting to see the event grow in size and stature year on year.

Inevitably, the event has become more focused and commercial over the years. Like social media itself, it’s growing up. There are good and bad sides to that. People may gripe about inflated ticket prices and a monochrome agenda – but it’s more just the sheer size of the event that’s off-putting. If you look through this year’s agenda, there are plenty of gems to be found.

Here’s my top ten:

1. The Psychology of Persuasive Marketing Videos And How To Get People To Watch Them, 23 September, 10.30am: the fabulous Nathalie Nahai (The Web Psychologist) is always informative and entertaining.

Continue reading

All I want for Christmas is a digital high street

London Christmas lights
Last time I visited Lush in Westfield, there was a jug of Moscow Mules by the door and a bowlful of M&Ms for customers to help themselves to. A few shops down, Rigby & Peller were handing out glasses of Prosecco to anyone who fancied a browse.

Now that’s my definition of “social” shopping. But a good few more can be found in From UK High Street to Networked High Street – Eva Pascoe and Niki Gomez’s response to the Portas Review. It’s a well-written vision of how technology can improve (save?) our high streets. Here are my takeaways (no pun intended):

1. We’re lucky in the UK to have rich diversity in our high streets: “Each of our High Streets is a mix of different patterns of retail, leisure and services,” write Pascoe and Gomez. “These patterns are like multicolour mosaics, they are very unique, steeped in the history and diverse in demographics.”

Talking to friends who live in smaller, newer cities like Sydney or Tel Aviv, this complex tapestry does not exist everywhere. Things that Londoners take for granted – like having access to hundreds of cultural and networking events every week – simply aren’t possible in many other cities. We should make the most of it, and build on that diversity – rather than moaning (as we Brits love to do).

Continue reading

Let’s move the conversation beyond “brands”

#HBRLDN panel Wed 19 June 2013Thanks Filip Matous for inviting me along to a Harvard Business Review panel on social business last Wednesday, 19 June. The panellists (pictured above, left to right) were: Joshua Macht, Group Publisher, Harvard Business Review, Jimmy Leach, Director of Digital Entertainment, GEMS Education, Nathalie Nahai, Web Psychologist, and David Keene (chair), Head of Enterprise Marketing for Google.

After Harvard Business Review rebranded in 2009, said Joshua, he and his colleagues found themselves asking how to “go deeper” with their audience. Face to face events such as tonight’s panel are an aspect of the new approach (and they’re a good idea). But as brands reach out to customers, are customers moving in a different direction altogether?

We’re moving away from loose, ‘one-size-fits-all’ online communities like Facebook and Twitter to platforms that enable niche, targeted tribalism, said Nathalie. She doesn’t think many brands are aware of this.

Continue reading

Live blog of sold-out event “Fashion and Pinterest”

10:12 We are at the very cool Beyond Retro café in Dalston (top pic of Karinna Nobbs from London College of Fashion and team chatting before the event). Karinna is just introducing the panel now (bottom pic of panel left to right: Karinna, Jonathan, Sophia, Hanna, Kat and Charlotte). This is a live blog so please keep refreshing the page for updates.

Karinna: Pinterest is dominated by women, has been very much in the press since around February. Pinterest great because you can really micro-segment your audience (into style tribes for example) and really engage with niche customers.

You can look at who’s pinning you and what they’re pinning for trend prediections – is everyone pinning a colour you don’t have in your collection? Pinterest has a much higher referral rate than Facebook, Twitter etc. The average time people spend on Pinterest has been quoted as 45 – 90mins – far more than other networks. 

Continue reading

Live blog of “The Elephant In The Room: Social Media in the Enterprise”

11:10am It’s a great panel line-up here at Hub Westminster with Will McInnes (Nixon McInnes), JP Rangaswami (Salesforce), Barney O Kelly (Fresh Networks) and Tejal Patel. Chair: Michael Chiu (McKinsey). This is a live blog so please keep refreshing the page for updates.

JP: Social media is intrinsically human – satisfies a human need.

Will: We need to think more about how we can pipe social tech and more about what business will become. When I wrote my book last year a big theme is change velocity: when you look at how Netflix destroyed Blockbuster and how Amazon destroyed Waterstones and Barnes & Nobel. The faster you can orient yourself, the faster you can observe what’s going on, decide what to do, and then act – the better: an approach taken from fighter pilots. We talk about social technologies but it’s like looking at communication purely through words when 90% of communication is through body language.

Barney: The sooner businesses start thinking about the next level of social, where social can take them in terms of recruitment etc, the better.

Tejal: At Nokia, we’re thinking a lot about e-commerce, such as how do we start converting fans into sales. There’s also a big focus on ROI. We have an internal tool called socializer, developed with Dachis, which

Continue reading

My Sofalympics: why I hardly left home during London 2012

Like all obedient locals I watched pretty much all of the London 2012 Olympics from my sofa, because that’s what I’d been told to do by the scary Get Ahead of The Games ads (subtext: stay at home) and This is Your Mayor Speaking announcements at various games-critical tube stations.

When I did venture into central London it was eerily quiet: everyone was in Stratford. Either that or holed up at home, like meerkats who’d spotted a herd of stampeding elephants.

On the middle Sunday we went down to Brixton and got carried along in a sea of green and gold for ten minutes but otherwise everything – Olympic sentiment, patriotic fervour and Jess/Mo/Hoy/Wiggo fever – was experienced by osmosis through the wonderful medium of television and, of course, social media…so how did my “Socialympics” go?

Continue reading

London gets more social

A sneak preview of Transport for London‘s new cycle fleet!

We walked past this flashy new docking station on St.Chad’s Place, WC1, this morning, on the way to Tuttle. As we were checking out the computerised bollards, a group of guys from TFL turned up, “test-riding” some of the bikes.

The public bicycle sharing scheme goes live on 30 July.

How lovely.

Who can argue with anything that has “sharing” in the title?