Tag Archives: manifesto

free hugs by ken green

A tech manifesto for love and peace

If you’ve read many blog posts, either here or at interactiveknowhow, you’ll know I’ve always liked to see social media as a force for good: a means of helping us become more transparent, open, collaborative and connected.

Of course, social media is also a marketing tool. And it’s interesting that angry, divisive, polarised messaging is doing so brilliantly at present. In terms of truth and openness, November 2016 will go down in history as a seminal month: the month no-holds-barred emotion officially became ‘better’ than actual facts.

In November, ‘post-truth’ became Oxford Dictionaries’ word of the year as we saw our world go full ‘Black Mirror’.  Donald Trump credited Facebook and Twitter with winning the US election, social networks struggled to control fake news, Silicon Valley witnessed the Tech CEOs’ nightmare – a president totally at odds with their values, and, oh yes, Tila Tequila was suspended from Twitter. I’m quoting that last one not so much for the absurdity of a forgotten celebrity making headlines again but because someone suddenly thinks it’s ok to be neo-nazi.
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The Digital Champion’s Manifesto

Digital champions are your social superheroes

Back in October 2008, Gina Poole told me about the network of BlueIQ Ambassadors she had set up at IBM.

Gina’s mantra was this: when introducing something new (eg, social software), use volunteers to drive things forward. They will build momentum and consensus for you.

“Run a pilot programme. Get a few dedicated people on board – early adopters and enthusiasts. Make them the ‘poster children’ of your campaign. Make them the rock stars. Don’t just evangelise the project, say ‘look at what it did for this individual’: success breeds success.” 

Volunteers + enthusiasm = success!

Sounds great, right?

Today, every organization of a certain size needs digital champions. They may come under different names – software evangelists or community Continue reading