Tag Archives: netvibes

Content curation - photo by Giulia Bertelli

How to create engaging content every day using RSS

Sharing relevant stories and articles is a great way to grow your network and connect with your customers on social media.

My clients often ask how to keep their social media channels topped up with engaging content. Most small businesses don’t have the luxury of a a full-time blogger or content creator: social media is usually something that’s shared throughout the team – or done by one or two people with other demands on their time.

An easy way to keep momentum going is to have a create and curate content strategy. It’s up to you what you want the split to be. Mine is probably 90/10 in favour of curated content (content from third party sources).

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Smile by Keran Look Loy

5 great ways to boost your personal brand

Your digital footprint is your personal brand. It can help to approach it in the same way as you would a corporate brand: have a focus, be consistent and make sure clients and customers can find you.

It takes time and effort to build a personal brand online. But there are plenty of tools and shortcuts you can use to ensure you’re getting the best possible return on investment.

In terms of professional profile, Twitter and LinkedIn are key. Here are five easy ways to boost your personal branding using those two social networks:

1. Use a decent photo

This is stating the obvious, but it amazes me how many people (even in comms) use a blurry or inappropriate photo or (even worse) don’t bother with a pic at all. People want to connect with other people. A face in your avatar or profile photo shows you’re human. A smiling face is even better.
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