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The social web is littered with half-finished profiles and unloved accounts. It’s easy to grab your Twitter handle then wonder what on earth to do with it. Or post a snazzy Instagram shot and be sad to get no love back.
Given the massive sense of frustration we can feel, sometimes it seems easier to forget the whole damn thing and go back to forming meaningful relationships through old school ties and networking dos.
But social media marketing, the ability to scale and grow through your business through amplified word of mouth (while also benefitting from heart-warming conversations), is a fabulous, life-enriching opportunity. If you do it right.