Tag Archives: Roxanne Persaud

The old curiosity pop up shop

3SpacelogoAs my mum would no doubt love to tell you, I organized my first free party aged 14: handing out flyers with our home address (and carefully drawn map) around my 1,800 strong comprehensive school.

Growing up in London through the 80s and 90s, there were plenty more free parties to go to (and organise). But at some point in the mid noughties there was a segue from after hours parties in secret locations to parties with a bit more purpose.

The best business events these days combine experimentation and inspiration with the spontaneity of the pop up movement. And yes, there’s often an element of 1990s rave culture (or 1960s hippy) thrown in.

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A tribute to my Ada Lovelace heroines @vivslf @commutiny and @charlottebritto

Today is Ada Lovelace Day and all over the world, people are honoring and remembering women in science, technology, engineering and maths.


The three who are very much ‘front of mind’ for me this week are (clockwise from top left) Vivs Long-Ferguson, Roxanne Persaud and Charlotte Britton.


Vivs, Roxanne and Charlotte have been instrumental in building and sustaining the wonderful entity that is the RSA Digital Engagement Working Group (#RSAde for short). RSAde was set up as a working sub-group of the RSA Fellowship Council on 15 December 2009 (minutes). Intially, all groups were jointly-led. I convened the group on behalf of Fellows, Vivs on behalf of RSA staff.


The group’s original title was “Fellowship – supporting, connecting, mapping, developing specialist networks, new events”. This was a large and unwieldy brief, and we soon began to focus on digital engagement as the key way to enable connectivity and collaboration between fellows.


As staff co-covenor, Vivs was intrinsic in driving RSAde forward. Her deep experience of the RSA combined with her passion for digital, social technologies and high emotional intelligence earned her the title of “RSAde Midwife”.


As a lifelong fellow, Roxanne has been Queen Agitator, questioning everything, challenging preconceptions and, on a more practical level, providing technical expertise and knowhow where it matters.


Charlotte has brought invaluable consultancy experience to the table. Her no-nonsense approach is backed by a decade in online/ digital marketing. She has an uncommon ability to combine third sector understanding with a business-savvy mindset.


Without the three of you, there wouldn’t be a vibrant #RSAde. Thanks for making it happen!



Our team gets ready to build the EZPZ browser. Suddenly it all feels very #BBCApprentice

The RSA Digital Engagement working group (#RSAde) teamed up with Lancaster University Business School to pitch an idea to the Interactivism hackathon, taking place in London this weekend. We were truly chuffed when our EZPZ browser concept got picked. Now we just need to build the darn thing!

The photo shows Daniel Cater, Roxanne Persaud and Isabel Dias. Roxanne is an old-hand at RSAde stuff. Daniel and Isabel…? No idea where they came from – but they’re fab!

Unfortunately, I could only be there for this morning but the energy was great. Around 100 people buzzing round the basement of the LBi building in Brick Lane. A wonderful mix of Google developers, Futuregov/ Simpl people (who organised the event), Gransnet (providing insight into accessibility issues) and all sorts of students, consultants and enthusiasts in between. 

By the time I left, our self-selecting team had ten great people: really looking forward to following the #interactivism tag on Twitter and finding what great stuff develops – best of luck, EZPeople!!

Meeting in a library built at the time of Gaskell to discuss the future #RSAde

Early arrivals to the RSA Digital Engagement Group strategy meeting: taken at the wonderful Portico Library & Gallery, Manchester.

From left to right, Lily Barton, Bob Porrer, Vivs Long-Ferguson, Roxanne Persaud, Michael Ambjorn, David Dickinson.