Tag Archives: search engine

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Are you getting the traffic you deserve?

Are you getting the traffic you deserve? You may have built the best-looking site money can buy, and filled it with great products and services, but if your digital marketing is shabby, you’ll never get a decent number of visitors.

Every online business needs a good digital marketing strategy. This strategy needs several elements. These might include having an email database so you can directly contact loyal customers (try the free version of Airtable for a great powered-up spreadsheet), or sending out a regular newsletter (my fave tool for this is Mailchimp). You might want to invest in an app so your customers can interact in a more meaningful way (if you do, ask an established developer like Milo Creative). 

Having a strong social media presence is essential, and you can use web analytics to track the effectiveness of your content. You’ll also need to think about whether or not you want to pay for Google Ads (formerly AdWords) or any other form of digital advertising. 

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Resistance is fertile. Especially on social media

Last week, a single tweet from the Antarctic gained 9 thousand retweets in just a few days. Data scientist Linda Zunas organised an Antarctica march on Saturday 21 January as part of the global Women’s March.

Zunas’ tweet shows a photo of her colleagues on board their expedition ship, preparing for the march.  Each of them holds a placard with a message: “Men for the earth”, “Save the planet”, “Seals for science” or “Penguins for peace”.

Zunas’ photo neatly sums up the diversity of voices that the Women’s March came to represent. It was a phenomenal protest, spreading across 7 continents and attracting more than 2 million people (some estimates say 4.8 million). And it was all started by an Hawaiian grandmother who posted an idea on Facebook back in November 2016.
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