Tag Archives: social media launch pack

Instagram #shopfrontsofLondon June 2016

Setting up shop as a small business? That’s great. How’s your social media looking?

Like every good meme, the one about the English being shopkeepers lives on because there’s truth in it. Napoleon (or Barère) may have meant it as an insult. But that’s ok, the modern day English/ Brits (in all our diversity) have embraced shopkeeping with open arms. We now own the s-word.

From pubs to tea shops to books, it turns out that running a shop is the number one dream career for UK citizens. Because, let’s face it, who can resist a nice-looking shop? There’s something reassuringly familiar about the carefully arranged shelves, well-chosen products and politely disinterested service.

But what we really want is those elusive freedoms (that have been at the heart of the current heated Brexit debate): independence and autonomy.

Not only do we love the idea of shop-ownership, the UK Government is happy to put shopkeeping firmly at the centre of its economic strategy.
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Lauren Mancke via Unsplash

Does your social need a quick fix? Try the Social Media Reboot

I’ve done a shortened version of the Social Media Launch Pack – for people already up and running on social media who need a quick fix. Like the Launch Pack, I wanted it be to affordable, practical – and fast. Last week, Social Media Reboot was born!

The first Reboot took place at The Hospital Club as part of its Business@Breakfast strand. We had just 90 minutes, so I did a short talk followed by an in-depth practical workshop. Here are the slides. And here are the delegate packs.

I wasn’t sure how it’d pan out but there was great energy in the room. Everyone seemed happy to work in pairs, even when it came to discussing their business with a complete stranger (sometimes that helps). People dived right in and chatted, debated goals and content ideas, and filled out the worksheets. Not everyone finished in the time allowed, but it was good to start the process.

There was some great feedback on Twitter afterwards:
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The Social Media Launch Pack is here!

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I’ve just set up a website for the Social Media Launch Pack – a new product aimed at small and medium sized businesses who want to use social media effectively, but aren’t sure where to start.

While many big brands and global corporates are getting this area sorted – at least in terms of experimentation and sheer financial investment, smaller companies are typically struggling – they don’t have the resources or remit to explore what “social” can really do for them.

The Social Media Launch Pack is designed to lend a helping hand – to get things moving in the right direction with a relatively small investment. Do take a look and let me know what you think – the site is a work in progress, but hopefully the concept is sound. Feel free to recommend to any friends or associates you think might be interested!