Tag Archives: Social Media Reboot

Open book by Social Cut on Unsplash

Create a social media plan you love in 8 easy steps

Social media is not about hard sell, or building up fan numbers. It’s about you and the relationship you have with your audience. Like all good relationships, it’s about building trust, having meaningful conversations and connecting with the people that matter.

Don’t get stuck on vanity metrics (numbers which look good on paper but actually don’t help your business goals). Try to do what you enjoy. Not only will you be more successful on social media but you’ll also have more fun. And if you’re having fun and being genuine, you’ll get a better response from your audience. It’s a win-win.

Having a strategy – and sticking to it – is essential to build engagement. It’s worth putting aside a couple of hours to make a quick, high level social media plan. Two hours invested now will mean you reap rewards later: set out your intentions so you know what you’re doing and why you’re doing it.

The Social Media Reboot is a mini version of my Social Media Launch Pack. It’s 4 pages of templates for freelancers, sole traders and micro businesses (where you’re likely to be managing your own social media – and you’ll find it easier if your online voice reflects you).

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Lauren Mancke via Unsplash

Does your social need a quick fix? Try the Social Media Reboot

I’ve done a shortened version of the Social Media Launch Pack – for people already up and running on social media who need a quick fix. Like the Launch Pack, I wanted it be to affordable, practical – and fast. Last week, the Social Media Reboot was born!

I trialled the Reboot at The Hospital Club as part of its Business@Breakfast strand. We had just 90 minutes, so I did a short talk followed by an in-depth practical workshop. Here are the slides. And here are the delegate packs.

I wasn’t sure how it’d pan out but there was great energy in the room. Everyone seemed happy to work in pairs, even when it came to discussing their business with a complete stranger (sometimes that helps). People dived right in and chatted, debated goals and content ideas, and filled out the worksheets. Not everyone finished in the time allowed, but it was good to start the process.

There was some great feedback on Twitter afterwards:
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