Tag Archives: social media strategy

Binoculars V by Chase Elliott Clark on Flickr

3 easy ways to use Google Analytics for social media tracking

I’m a lightweight user of Google Analytics. My questions are simple. What do people like to read? Which links are they clicking on? What keeps them coming back? My goals are to improve engagement and ensure the stuff I’m writing is relevant.

As a consultant, I have to understand what my audience wants. It’s good for me to know if something is useful or interesting. And if people like a particular topic, I can give them more about that. And less about things they don’t care about.

Social media analytics (eg Twitter, Facebook) are useful. But Google Analytics is invaluable once people have actually arrived on your website. It’s the best tool to measure user acquisition, behaviour and interests. If you haven’t already done so, read how to get started with Google Analytics.

Once you’ve set up Google Analytics for your website, here are 3 easy ways to track the effectiveness of your social media strategy.

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Aspiration nation – why we all want a piece of Pinterest

Pinboards by Shannon Lamden on Flickr

Twitter is for now and Facebook’s for yesterday – but you can see the future on Pinterest. From recipes, wishlists and wedding plans to visualisations of new husbands and dream homes, Pinterest has it all.

In a neurotic, self-obsessed, keeping up with the Joneses world, what could be better than a social network that defines not so much who you are, but who you want to be?

Pinterest’s 70 million users (“pinners”) share what they want, not what they own. For a generation where identity is built around shared ideas and experiences, Pinterest could be the de facto social network.

“Pinterest is a search engine, first and foremost” says Sarah Bush, Pinterest’s UK country lead. Pinterest wants to take on Google – by being a social discovery engine where images are curated by other people. A Google search for “red dress” (for example) will serve up a selection of sponsored links under the “shopping” tab – Pinterest gives you a range of styles selected and commented on by fellow users.

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