Tag Archives: social media

ITV News at Ten Friday 7 December 2018

Do we all need to delete old tweets?

I was on ITV News at Ten on Friday, talking about Kevin Hart, The Oscars and social media.

Kevin Hart is an American comedian and actor who was all set to host next year’s Oscars when homophobic comments he’d tweeted in the past were resurfaced. Hart initially tried to hold on to his Academy Awards contract, but public pressure was too much. He was forced to apologise – and stepped down from hosting the Oscars on Friday.

I wasn’t asked to comment so much on the specific case as on the wider issue of historical tweets coming back to haunt us. The reporter wanted to know if we’re now living in a universe where no-one’s allowed to have an opinion on anything and all public figures must be squeaky clean.

Well – of course not. Life would be pretty boring if everyone was a cookie cutter copy of everyone else. And society isn’t well served by one-dimensional social media profiles which simply airbrush out what the people behind them are really thinking. Continue reading

Ethics panel at the ODI Summit

ODI Summit: can we take back control of our data?

Open data is a nebulous concept. What does it actually mean? Openness is generally considered to be a good thing. And we all know data is valuable. So open data must be double plus good, right?

We tend to get confused about what’s “open” and what’s not (hardly surprising when few of us read the terms and conditions on anything). As Tim Berners-Lee pointed out at the fifth ODI Summit yesterday, most of us don’t realise we shouldn’t be using Google Maps on event invitations, because that data is copyright Google (he recommends we use OpenStreetMap instead).

At the same time as being trigger-happy with other people’s copyrighted data, we’re even more foolhardy with our own. What we really don’t want is what Sir Tim calls “promiscuous data” – that’s personal data which goes off in all sorts of directions we don’t want it to.

The Open Data Institute believes that open data is the glue society needs. It is campaigning to establish data as “an infrastructure not a commodity”.  If we all share data and collaborate, we’ll save ourselves billions of pounds annually. But if we’re individually confused about what we should and shouldn’t share, the companies and organisations currently managing our data for us are even more conflicted.

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Dan meets Kate in The Circle - screenshot from All 4

When the catfish wins, everyone loses

I’m so gutted for Dan! He seemed like the one straight-up, trustworthy guy on Channel 4’s new reality show, The Circle (screenshot above). But Dan got nothing but public humiliation while his fellow contestant, Alex (aka “Kate”) walked off with the £75,000 prize.

In case you missed the show, which ended last night on Channel 4, here’s a summary: 8 contestants are holed up in an apartment block for 3 weeks, only able to communicate with each other via social media (using a specially made platform called The Circle). Every day they “rate” each other: the highest rated contestants become “influencers” and choose another contestant to “block” – or expel.

Fatal attraction

Dan and Kate quickly became friends, but Dan is being fooled. Kate is a catfish: she’s not a girl with a sweet face at all, she’s a “social media comedian” called Alex. At the end of 3 weeks, the highest-rated person wins. That person ended up being “Kate” (in part thanks to Dan’s consistently high ratings).

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Blog - working with design club

Why I’m working with Design Club

Even before the Cambridge Analytica story broke in March, public trust in social media was at an all-time low. The Edelman Trust Barometer published in January reported concern around bullying, extremist content and lack of transparency, with only a quarter of the UK population saying they’d trust social media as a source of information.

Cracking up

The seismic shift in the way we see social media was summed up nicely by a former Silicon Valley executive speaking on Radio 4 this week (The New Age of Capitalism: the Attention Economy). James Williams was working in search advertising at Google, when he realised things weren’t right:

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Content curation - photo by Giulia Bertelli

How to create engaging content every day using RSS

Sharing relevant stories and articles is a great way to grow your network and connect with your customers on social media.

My clients often ask how to keep their social media channels topped up with engaging content. Most small businesses don’t have the luxury of a a full-time blogger or content creator: social media is usually something that’s shared throughout the team – or done by one or two people with other demands on their time.

An easy way to keep momentum going is to have a create and curate content strategy. It’s up to you what you want the split to be. Mine is probably 90/10 in favour of curated content (content from third party sources).

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Ryan Shea and Melanie Shapiro at CogX18

The future of social media: web 3.0, wearables and chatbots

It’s nearly ten years ago that I met Tim O’Reilly in New York to talk about Web 2.0 and how it was going to change the world.

So it felt a little like deja vu last week hearing Ryan Shea (above, left) and Melanie Shapiro (right) on stage at CognitionX, championing Web 3.0.

Like its centralised, super-social predecessor, Web 3.0 is going to change everything. But Web 3.0 is decentralised – and we’ll not be sharing our data with anyone (unless we want to).

Web 3.0 will give us self sovereign identity  – a core identity that represents us as individuals and is all bundled up with our own data, which we’ll have complete control over. As opposed to government or corporate issued identities (which are what we have now).

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Seyi Akiwowo

5 things I learned at Women Leading in AI 2018

There were so many amazing ideas and themes at the Women Leading in AI conference yesterday, it’s hard to know where to start.

The overarching theme – and one that was centre stage – is that we’re now in the midst of the Fourth Industrial Revolution (which has come hot on the heels of the Third). So while we may feel we’re only just getting to grips with the impact of digital, it’s time to start wrapping our heads around AI (artificial intelligence) and automation – and fast.

In social media alone, automation and bots are now commonplace. From chatbot games to automated customer service, organisations are finding that an upfront investment in machine learning software can pay dividends in the long run.

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Design Jam at Facebook London

Big Brother is watching us – he wants to play nicely

Andy Warhol said that in the future we will all be famous for 15 minutes. George Orwell predicted constant surveillance. Maybe it’s only with hindsight that we see these two things as inextricably linked: our “fame” always comes at a price.

Online social networks offer us free connectivity and the ability to broadcast edited versions of our lives. In exchange, we give them our data. Trouble is, the details of this contract have never been clearly articulated or explained, much less negotiated.

Last week I went to Facebook’s new office in London for a Design Jam. The Design Jams are open innovation – a series of hackathons to help Facebook users better understand, improve and navigate the legal complexities of its website.

Facebook is understandably concerned that it may be losing younger users and that hours spent on the platform are declining. Last week’s event focused on data transparency for young people.

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How to be famous on social media

On Tuesday I went to a school careers fair to talk about working in social media. Nearly all the pupils I met (aged 13 – 16) were already active on social networks like Facebook, Snapchat and Instagram; a couple had their own YouTube channels.

Some of them asked me how to become an influencer. They were keen to monetize their presence like Zoella or KSI. One of them wanted to know how to ‘be famous”. Most had questions about how to make the jump from using social media for personal social networking to using it for work.

Here’s the advice I gave:

1. Yes, there are YouTubers and celebrities who’ve become famous and made millions from their social media profiles. They probably make up less than 1 percent of people who earn a living through social media. Many of these (like Paris Hilton or Kylie Jenner) already had money and networks of privilege to help them. Others (like PewDiePie or Jenna Marbles) have become leading influencers through their own unique style and delivery – and sheer hard work. It’s not impossible but the odds will be stacked against you.

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Vizia 2 featured content

Beautiful data visualisation – the way to employees’ hearts?

I did a 5 minute talk the other day as part of a Show and Tell. The talk was on the Twitter account I’d just re-launched, why I was doing it, and what I hoped to get out of it. After the talk one of the internal communications team came over and asked if he could put some of my slides up on the digital screens around the building.

That was great – a result – some engagement! And someone was actually listening to my talk. But of course I started thinking about how relatively unexciting the slides were and wishing I could put be putting something really eye-catching up on those screens.

It’s increasingly common for businesses and organisations to have display screens in their reception areas, lifts and other high-footfall parts of the building. This internal network (aka digital signage) needs content. And not bland corporate videos or 1984 style maxims either. These screens need something that grabs the attention, engages and entertains.

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