Tag Archives: social media

Seyi Akiwowo

5 things I learned at Women Leading in AI 2018

There were so many amazing ideas and themes at the Women Leading in AI conference yesterday, it’s hard to know where to start.

The overarching theme – and one that was centre stage – is that we’re now in the midst of the Fourth Industrial Revolution (which has come hot on the heels of the Third). So while we may feel we’re only just getting to grips with the impact of digital, it’s time to start wrapping our heads around AI (artificial intelligence) and automation – and fast.

In social media alone, automation and bots are now commonplace. From chatbot games to automated customer service, organisations are finding that an upfront investment in machine learning software can pay dividends in the long run.

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Design Jam at Facebook London

Big Brother is watching us – he wants to play nicely

Andy Warhol said that in the future we will all be famous for 15 minutes. George Orwell predicted constant surveillance. Maybe it’s only with hindsight that we see these two things as inextricably linked: our “fame” always comes at a price.

Online social networks offer us free connectivity and the ability to broadcast edited versions of our lives. In exchange, we give them our data. Trouble is, the details of this contract have never been clearly articulated or explained, much less negotiated.

Last week I went to Facebook’s new office in London for a Design Jam. The Design Jams are open innovation – a series of hackathons to help Facebook users better understand, improve and navigate the legal complexities of its website.

Facebook is understandably concerned that it may be losing younger users and that hours spent on the platform are declining. Last week’s event focused on data transparency for young people.

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Wordpress - audience

How to be famous on social media

On Tuesday I went to a school careers fair to talk about working in social media. Nearly all the pupils I met (aged 13 – 16) were already active on social networks like Facebook, Snapchat and Instagram; a couple had their own YouTube channels.

Some of them asked me how to become an influencer. They were keen to monetize their presence like Zoella or KSI. One of them wanted to know how to ‘be famous”. Most had questions about how to make the jump from using social media for personal social networking to using it for work.

Here’s the advice I gave:

1. Yes, there are YouTubers and celebrities who’ve become famous and made millions from their social media profiles. They probably make up less than 1 percent of people who earn a living through social media. Many of these (like Paris Hilton or Kylie Jenner) already had money and networks of privilege to help them. Others (like PewDiePie or Jenna Marbles) have become leading influencers through their own unique style and delivery – and sheer hard work. It’s not impossible but the odds will be stacked against you.

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Vizia 2 featured content

Beautiful data visualisation – the way to employees’ hearts?

I did a 5 minute talk the other day as part of a Show and Tell. The talk was on the Twitter account I’d just re-launched, why I was doing it, and what I hoped to get out of it. After the talk one of the internal communications team came over and asked if he could put some of my slides up on the digital screens around the building.

That was great – a result – some engagement! And someone was actually listening to my talk. But of course I started thinking about how relatively unexciting the slides were and wishing I could put be putting something really eye-catching up on those screens.

It’s increasingly common for businesses and organisations to have display screens in their reception areas, lifts and other high-footfall parts of the building. This internal network (aka digital signage) needs content. And not bland corporate videos or 1984 style maxims either. These screens need something that grabs the attention, engages and entertains.

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Women's March Antarctica

Resistance is fertile. Especially on social media

Last week, a single tweet from the Antarctic gained 9 thousand retweets in just a few days. Data scientist Linda Zunas organised an Antarctica march on Saturday 21 January as part of the global Women’s March.

Zunas’ tweet shows a photo of her colleagues on board their expedition ship, preparing for the march.  Each of them holds a placard with a message: “Men for the earth”, “Save the planet”, “Seals for science” or “Penguins for peace”.

Zunas’ photo neatly sums up the diversity of voices that the Women’s March came to represent. It was a phenomenal protest, spreading across 7 continents and attracting more than 2 million people (some estimates say 4.8 million). And it was all started by an Hawaiian grandmother who posted an idea on Facebook back in November 2016.
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free hugs by ken green

A tech manifesto for love and peace

If you’ve read many blog posts, either here or at interactiveknowhow, you’ll know I’ve always liked to see social media as a force for good: a means of helping us become more transparent, open, collaborative and connected.

Of course, social media is also a marketing tool. And it’s interesting that angry, divisive, polarised messaging is doing so brilliantly at present. In terms of truth and openness, November 2016 will go down in history as a seminal month: the month no-holds-barred emotion officially became ‘better’ than actual facts.

In November, ‘post-truth’ became Oxford Dictionaries’ word of the year as we saw our world go full ‘Black Mirror’.  Donald Trump credited Facebook and Twitter with winning the US election, social networks struggled to control fake news, Silicon Valley witnessed the Tech CEOs’ nightmare – a president totally at odds with their values, and, oh yes, Tila Tequila was suspended from Twitter. I’m quoting that last one not so much for the absurdity of a forgotten celebrity making headlines again but because someone suddenly thinks it’s ok to be neo-nazi.
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Jacqueline Gold on Twitter

The Top 100 UK CEOs on Twitter

However faddy influencer marketing might have become, the concept of influence is a useful one – anything that gets us away from vanity metrics (Get me 1m followers now – I don’t care who they are!) and onto something more meaningful has to be a bonus.

Influence is a metric social media marketers can actually work with – and something non-experts can easily understand. Well, hooray for that.

This week Brandwatch soft-launched Audiences, a product that trawls data from user bios and content on Twitter to bring you instant, real-time insights into who’s leading the conversations that matter to your brand.
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Instagram #shopfrontsofLondon June 2016

Setting up shop as a small business? That’s great. How’s your social media looking?

Like every good meme, the one about the English being shopkeepers lives on because there’s truth in it. Napoleon (or Barère) may have meant it as an insult. But that’s ok, the modern day English/ Brits (in all our diversity) have embraced shopkeeping with open arms. We now own the s-word.

From pubs to tea shops to books, it turns out that running a shop is the number one dream career for UK citizens. Because, let’s face it, who can resist a nice-looking shop? There’s something reassuringly familiar about the carefully arranged shelves, well-chosen products and politely disinterested service.

But what we really want is those elusive freedoms (that have been at the heart of the current heated Brexit debate): independence and autonomy.

Not only do we love the idea of shop-ownership, the UK Government is happy to put shopkeeping firmly at the centre of its economic strategy.
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Find your epic campaign

5 bright content ideas from the UK’s best boutique festivals

The UK festival season has kicked in: everyone’s talking about summer and, if you’re that way inclined, you’ll want tickets to your favourite field party. So how are festival organisers making the most of it? I compared ten of the UK’s top independent events on social media, using Brandwatch to track mentions and hashtags.

Unsurprisingly, there’s a healthy conversation around music festivals in April and May (5980 mentions in total), with a strong contribution from mainstream media (led by online local newspapers).

Kendal Calling and Festival No 6 come out top of the comparison, with volume of mentions roughly in proportion with their social media following. Secret Garden Party does less well – despite having nearly the same number of Twitter fans as Kendall Calling (around 50,000), they generate less than half as many mentions.
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Artisan Coffee Instagram

Artisan wins social media at the London Coffee Festival

The London Coffee Festival is the perfect opportunity for gourmet coffee shops to boost their social media presence. I looked at how ten of London’s leading independents performed on social during this year’s event.

Out of the ten brands, west London coffee shop, Artisan, won the largest share of voice: 31 per cent of the conversation (see fig.i). Artisan has a respectable and engaged Twitter audience (4K) – but nowhere near as many followers as the more established Prufrock and Kaffeine (16K and 15K respectively). So, what was the Stamford Brook & Putney-based coffee shop doing right?
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