Tag Archives: social start-ups

Should you use your personal Twitter account when starting a business?

A friend of mine has set up a new business. It’s a modest operation at present and he’s the only employee. Should he create a new Twitter identity specifically for the business or should he switch the direction of his existing personal Twitter account?

My advice: stick to the identity you’ve got. Key reasons:

1. Time. It’s going to take twice as much out of your day to manage two (or more) accounts – coming up with “original content” for second (or even third and fourth) feeds can be taxing ;)

2. If your business identity is closely aligned with your personality and values (as, in this day and age, it should) then you might as well be one and the same account, rather than “pretend” to be two completely separate identities.

3. If you’d like your business account to be along the lines of friendly, irreverent, informal but useful (and you’d be living in the last century if you didn’t), then you might as well keep it as the (hopefully) loveable person you already are, rather than struggling to find an informal “voice” as a non-human entity.

4. Yes, you may well loose some followers if you bang on about your business, but if your followers generally like you and you inject a reasonable amount of humour into things, any you loose will be those of least value to you.

5. If you want to be transparent and open in your business (as we all do, right?), then Tweeting as your self rather than a third party really makes the most sense.

Photo credit: Saaam

 

Show me the money!

Earlier this week at the Social Media World Forum, David Terrar was asking if any of us could name one company with a co-ordinated, coherent, holistic “social” approach to corporate communications.

Zappos? Cisco? Dell, maybe? A German bank that David mentioned… [NB: There are also examples like WL Gore – companies that are “social in essence”]

The problem came up again yesterday at the SOMESSO/ Headshift Social Business Summit: where are the fully-integrated case studies?

A central plank of 90:10, David Cushman’s new project, is investing in new, social, businesses. Such a great idea!

I wish 90:10 all the best. And I’d love to hear more about any other investors dedicated to backing social start-ups.

Lord knows, we need them.