Tag Archives: #stateofindependents

Instagram #shopfrontsofLondon June 2016

Setting up shop as a small business? That’s great. How’s your social media looking?

Like every good meme, the one about the English being shopkeepers lives on because there’s truth in it. Napoleon (or Barère) may have meant it as an insult. But that’s ok, the modern day English/ Brits (in all our diversity) have embraced shopkeeping with open arms. We now own the s-word.

From pubs to tea shops to books, it turns out that running a shop is the number one dream career for UK citizens. Because, let’s face it, who can resist a nice-looking shop? There’s something reassuringly familiar about the carefully arranged shelves, well-chosen products and politely disinterested service.

But what we really want is those elusive freedoms (that have been at the heart of the current heated Brexit debate): independence and autonomy.

Not only do we love the idea of shop-ownership, the UK Government is happy to put shopkeeping firmly at the centre of its economic strategy.
Continue reading

Find your epic campaign

5 bright content ideas from the UK’s best boutique festivals

The UK festival season has kicked in: everyone’s talking about summer and, if you’re that way inclined, you’ll want tickets to your favourite field party. So how are festival organisers making the most of it? I compared ten of the UK’s top independent events on social media, using Brandwatch to track mentions and hashtags.

Unsurprisingly, there’s a healthy conversation around music festivals in April and May (5980 mentions in total), with a strong contribution from mainstream media (led by online local newspapers).

Kendal Calling and Festival No 6 come out top of the comparison, with volume of mentions roughly in proportion with their social media following. Secret Garden Party does less well – despite having nearly the same number of Twitter fans as Kendall Calling (around 50,000), they generate less than half as many mentions.
Continue reading

Artisan Coffee Instagram

Artisan wins social media at the London Coffee Festival

The London Coffee Festival is the perfect opportunity for gourmet coffee shops to boost their social media presence. I looked at how ten of London’s leading independents performed on social during this year’s event.

Out of the ten brands, west London coffee shop, Artisan, won the largest share of voice: 31 per cent of the conversation (see fig.i). Artisan has a respectable and engaged Twitter audience (4K) – but nowhere near as many followers as the more established Prufrock and Kaffeine (16K and 15K respectively). So, what was the Stamford Brook & Putney-based coffee shop doing right?
Continue reading

Marques Almeida

Burberry, McQueen and Marques Almeida are stand-out social media stars at London Fashion Week

The big news from February’s London Fashion Week came from Burberry: this was the last show in which clothes would be previewed for a later season. From September, the public will be able to buy all Burberry clothes as soon as they have appeared on the catwalk. This announcement, and the discussion around it, helped Burberry to a huge share of the online conversation during #LFW16.

There were more than 80 designers showing their Autumn/ Winter lines this week so, to get a snapshot of social media activity, I compared five of the top UK designers with five up and coming labels. I used Brandwatch’s analytics platform to measure variables such as share of voice, output, sentiment and topics. Here’s what I found…

Continue reading

M's Valentine Chocolates by Cocreatr

It’s not all roses for chocolatiers on Valentine’s Day

Everyone loves something sweet from someone they love – and chocolates are the UK’s most popular Valentine’s gift. So how are chocolatiers using social media to ensure that out of the whopping £1.9 billion UK Valentine’s spend, they get a decent slice of the action?

I looked at eight of the best independent chocolatiers on Twitter to see how they’ve performed in the last month. Here’s what I found (thanks Brandwatch for the data and analytics):

1. In terms of audience, Rococo Chocolates are most loved of business executives, Hotel Chocolat of politicians and Green & Black’s of fitness gurus – so now you know! (See fig.1 for breakdown and more details). Women love Chococo and Hotel Chocolat while men tend to go for Paul A Young or Mast Brothers (both brands with something inherently manly about them).
Continue reading

Bleach London Psychedelic Soho Hair Rave

Bleach London: the ultimate social salon

Creative, visual and consumer-facing – why would hair salons have a problem with social media? But the conversation on social media in the UK is dominated by just one name: Bleach London.

The Dalston salon’s YouTube channel (above) has 4.7K subscribers. It has 50K fans on Twitter, 70K on Facebook and 240K on Instagram. Bleach’s “how to” videos notch up an average of 11K views, and a new hairstyle can be trending on Twitter within hours (witness the excitement around Lottie Tomlinson’s new #RainbowRoots on 5 November).

Just to put Bleach London’s online presence in context, out of the ten UK salons I surveyed, Bleach takes 74 per cent of social mentions (see Brandwatch graphic below). Bleach London’s nearest rival in terms of social voice comes from Mark Hill in Hull – a savvy salon with its own product line in Boots and a staunch fanbase among Geordie Shore cast members. But Mark Hill still only gets 10 per cent of social mentions.

Continue reading

Beauty and the (social) beast: why do salons struggle to get social media marketing right?

Spa Accents by Karl Cossio

According to latest research from Habia (the government appointed sector skills body), seventy per cent of UK beauty salons use some sort of ICT in running their business. The vast majority of salons who use a computer use it for their company website (77 per cent), for Facebook (73 per cent) and/ or for Twitter (27 per cent).

Marketing and promotion skills are cited as the number one priority in terms of skills business owners would like their staff to have (68 per cent of business owners), but most salons don’t have any kind of training plan or a training budget. I’m taking a wild guess they don’t have a social media marketing strategy either.

I took a sample of ten independent beauty salons and used Brandwatch to track how they performed on social media over one month. The salons are spread across the UK so aren’t directly competing with each other – but I wanted to get a UK-wide feel for best practice – to find who has the best share of voice on social, if you like.

Here’s what I found…

Continue reading