I’m writing a content strategy for Design Club. We want to build a network of 50 after school clubs in 2019, and need volunteer mentors from the design community to help us. Designers tend to love the idea of what we’re doing – but most of them haven’t heard of us.
Brandwatch is great at tracking conversations over time on social media. And its new AI analyst, Iris, can pick out a spike in mentions of a specific word or phrase and give an instant summary of the things driving that surge: these could be links, influencers, pieces of viral content (videos, gifs or images) and/ or hashtags.
Design Club is a non-profit social enterprise and we need to find a low cost way to raise our profile. Social media is an obvious channel, but we need to use it effectively. As a starting point, Iris is helping me understand relevant conversations that are already happening online.
The Government Digital Service (GDS) turned five years old this week. As part of their birthday celebrations, the team tweeted a series of one minute videos. I love these birthday videos so much, I wanted to keep a log of them here.
I’m presenting to my local school’s Code Club next term – it’s a really diverse group and I want to talk about careers in technology and help them believe that these types of jobs are for everyone. Women and people from black or minority ethnic (BME) backgrounds are still under-represented in STEM roles. These videos will make perfect little demos.
Code Club is a brilliant way of teaching children to code, and giving them that empowering idea that they can build anything they want. But it’s also an introduction to the concept of a UK digital industry. Continue reading →
If you’ve read many blog posts, either here or at interactiveknowhow, you’ll know I’ve always liked to see social media as a force for good: a means of helping us become more transparent, open, collaborative and connected.
Of course, social media is also a marketing tool. And it’s interesting that angry, divisive, polarised messaging is doing so brilliantly at present. In terms of truth and openness, November 2016 will go down in history as a seminal month: the month no-holds-barred emotion officially became ‘better’ than actual facts.
Back in the mid 1990s I used to go to an all night (weekend?) party called Coalesce. There were lots of nice people and loads of deeply meaningful conversations. And ridiculous ones. About life, the universe and everything. There was probably a bit of chemical enhancement going on. Twenty years on, tech entrepreneur turned curator Herb Kim has done something quite amazing. He’s channelled that essence of nineties rave into a conference.
Thinking Digital is a heady mix of music, lights, optimism, existential conversations and meaningful coincidences. A homespun feast of analogue humanity meets digital possibility. The conference is now in its eighth year and it’s a celebration of the polymath. The speakers are all great connectors – communicators who can explain quantum physics or data visualisation with ease. They entertain with complexity.
You don’t have to be clever, you just have to be up for it.