Tag Archives: Tel Aviv

Life’s a beach

So, I don’t have a great deal to show for three months of living in Israel (September-December 2010) apart from a heap of fantastic memories and that kind of intangible life experience that only makes itself known and becomes more concrete over time.

The pic is of me on Alma Beach, which was just five minutes from our apartment in Noga. The Japanese style bridge in the background is a well-known landmark – it’s the point where Jewish Tel Aviv becomes (mainly) Arab Jaffa. And that’s where we were based – at the crossroads of two very different worlds and cultures.

Our reasons for moving to Israel were threefold: (1) extended family – my partner’s dad is from Tel Aviv, and we’d always wanted to spend some time there, plus somewhere in the annals of my own family history, I’ve a Jewish ancestor who was born in Jaffa (2) we’d just bought a house in the UK which needed serious work, we were unable to live there and the rent we were offered in downtown Tel Aviv happened to be a lot cheaper than that in Shepherds’ Bush (3) our daughter was about to start school in the UK, so it was “now or never”.

Once we started thinking about it, we realised it would be nigh on impossible for both myself and Noam (partner) to work while we were out there, especially as a key part of the whole experience was immersing Lila in a big chunk of her cultural heritage: it seemed daft to hand that responsibility over to a stranger.

So, Lila and I spent our days building sandcastles, learning to swim, painting, drawing, putting together a scrapbook, catching Egged Dan buses all over town, shopping at the markets, visiting museums, meeting the locals, picking up some Hebrew and a little bit of Arabic, and (of course) hooking up with all that family. Three months out with a giggly, imaginative four year old who talks 20 to the dozen and needs someone to listen is so precious. I’m super-grateful to have been able to do it.

The one solid thing I did manage to do while in Israel was launch the A Beach with WiFi project. This is a spin-off from Monkeys with Typewriters in that it looks at one possible outcome of using social tools at work: how being fully connected to your colleagues, clients and projects virtually can permit you to be extremely remote from them physically.

A Beach with WiFi is very much an interactive, organic, work in progress – and an ongoing discussion. I’d like to know if this type of remote working is genuinely desirable and realistically achievable (I presume it is, especially in many of today’s knowledge-based businesses; others, I’m sure, would beg to differ)!

If you’ve any stories about attempting this sort of remote working experience for yourself, any reasons why you think it shouldn’t work, or simply any great wifi cafes to add to the Beaches with WiFi map, please let me know.

Monkeys with coffee pots

You may well have seen the new UK ad from Costa Coffee; it took a while to filter through to me (hehe) out here in coffee-obsessed Tel Aviv.

Actually I’m not doing coffee at the moment, but I am quite partial to monkeys, and this cute ad made me smile, especially with the Bill Nighy voiceover.

Of course, I’d have preferred it if one particularly diligent monkey managed to stick with it and come up with the ground bean goods, but this must be an example of those unfortunate times when the elusive wisdom of the crowd is quickly subsumed and altogether trampled upon by the deluded mob.

If that one monkey in the middle hadn’t started throwing stuff, things might have turned out better. 

This is the sort of anarchy many managers fear when they let the staff lose on Twitter: see Monkeys with Typewriters: Myths and Realities of Social Media at Work to help allay some of those fears!