#sbs2011: 4 key Millennial trends from Archrival’s Charlie Hull

1. Life-tracking: Millennials like tools that help them understand themselves better (eg [my examples] PeerIndex, inMaps)

2. Fame: Millennials believe everyone has a right to be famous: in the past, fame belonged to the priviledged few; today, fame belongs to anyone with three shots of tequila, a bad idea and a video camera

3. Digidentity – Millennials want ways to share their achievements and express themselves online.

4. Techeyed – Millennials want tools that help them entertain, assist and inform their lives and their friends lives



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