Jemima Gibbons - Ethnography, user research and digital strategy

Hello. I’m Jemima – an anthropologist and user researcher working with purpose-led organisations.

I’ve written a book championing social media as a liberating tool to connect us all. I’ve spoken at conferences around the world, shared my views on TV and taken part in debates where almost everyone seems to have drunk the social media Kool-Aid.

But we’ve witnessed the trajectory of social media from a beacon of hope to something more messy, complex and problematic.

I set up my consultancy, Sticks & Stones, because technology development is never straightforward or simple. We need to build solid, real-world foundations for an ethical approach to digital innovation.

About Sticks & Stones

What I do

I blend ethnographic research and strategic thinking to help organisations navigate complex challenges in digital technology.

Combining user research with insights from leading anthropologists and the latest academic studies, I offer a grounded approach that puts people and ethics first.

Services