Bronin Bough from PepsiCo talks about how social media has transformed the way his company thinks (not only individuals). PepsiCo’s new mission is to do more good in the world (yes, really)!

Bronin was speaking at Social Media Influence 2010. See the live blog report (over on iKnowHow) for details of his talk (plus the low-down on many other speakers at the conference).