This is someone from Media140 introducing Matt (sorry I will get her name).

15.05: Matt is going to talk about using social tools as part of your internal communications – to organise meetings and conferences.

Firstly, engage with participants.

Second, seek out identity influencers.

Third, use a variety of media: people absorb information in different ways.

If you really want to get reach: make it mobile-ready. When senior execs have their dead time, waiting at airport etc, that’s when they’ll interact with this sort of thing.

It becomes a really live environment with people contributing questions via Twitter, IM etc.

Promote event by using existing channels, asking delegates to forward links – helps to build traffic and they like being asked, stroke influencers’ egos, ensure email notification with each major update.

Tell people the conference matters: be adamant about objectives. Tell people about workshop activities, again get influencers on board.

15.15: during event you want to report in real time. Some of the key plenaries can be written up in advance if you know what they’re going to say. As you’re putting up new content, take the comments that are coming in and feed them back into the event: eg: reading out tweets that have been made during lunch break. Try to get different viewpoints on what’s been said: create buzz.

Be visible: use LCD screens in break out areas so people can see live content. Make sure roving video/audio team are clearly identifiable.

You don’t want talking shops, you want action shops. Less powerpoint, more interaction.