I’m at the Social Business Summit 2011. Charlie Hull from American agency Archrival is talking about what he sees as 4 key Millennial trends:
1. Life-tracking: Millennials like tools that help them understand themselves better (eg [my examples] PeerIndex, inMaps)
2. Fame: Millennials believe everyone has a right to be famous: in the past, fame belonged to the priviledged few; today, fame belongs to anyone with three shots of tequila, a bad idea and a video camera
3. Digidentity – Millennials want ways to share their achievements and express themselves online.
4. Techeyed – Millennials want tools that help them entertain, assist and inform their lives and their friends lives
