We’re constantly hearing about the “net generation”, digital natives and web-savvy teenagers. There’s wistfulness and a touch of envy as we talk about young people’s ability to deal competently with all sorts of techno-gadgets, and to move with apparent ease between online and offline worlds.
The under 30s, we’re told, take to digital like ducks to water, free of the inhibitions and hangups their parents, grandparents and older siblings might have. They are born with digital technology in their DNA while we, the older generation, are doomed to sit awkwardly on the sidelines. The young, it’s implied, represent funky, state-of-the-art new builds while we’re the dated Victorian terrace house – charming, perhaps, but decidedly quaint, and in need of some serious retro-fitting.
But Gen Xers and Baby Boomers have something no other generations can have. We sit on the cusp. We remember what it was like to communicate without mobile phones, to carry out research without the internet and to sustain friendships without social networks. Like Elizabethan courtiers experiencing their first taste of sugar, we are able to truly appreciate the miracle we have at our fingertips.
On Computer Weekly’s blog, Suw Charman-Anderson warns businesses against the perils of focusing too much on the younger generation while “ignor[ing] the vast pool of older tech-literate people who have grown up with the technology and who understand it in their bones.”
I agree – the older generations have something special: we’re digital pioneers. No-one can ever take that from us. And we continue to forge new frontiers every day.
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Photo credit: Richard Leonard
Ethnography, user research and digital strategy for purpose-led organisations. Author of Monkeys with Typewriters, featured by BBC Radio 5 and the London Evening Standard.
11 February 2026
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I’m with Clay Shirky on this one – it’s all too early to get worked up about it…:"The Internet’s primary effect on how we think will only reveal itself when it affects the cultural milieu of thought, not just the behavior of individual users. The members of the Invisible College did not live to see the full flowering of the scientific method, and we will not live to see what use humanity makes of a medium for sharing that is cheap, instant, and global (both in the sense of ‘comes from everyone’ and ‘goes everywhere.’) We are, however, the people who are setting the earliest patterns for this medium. Our fate won’t matter much, but the norms we set will." [http://www.edge.org/q2010/q10_1.html#shirky]
Thanks Sameer – of course, you’re absolutely right. In the grand scheme of things, Baby Boomers, Xers and Gen Y are unlikely to make a massive impact, individually at least, in the long history of humanity (unless, of course, we turn out to be the *last* generations – uh-oh!)And thanks for the link – what a great essay by Clay Shirky! The other contributors on that page look interesting too. I look forward to browsing through them 🙂