Saw these people gyrating to silent disco when I was at the Science Museum for Google’s second Luvvies & Boffins night (an effort to get creatives and techies together as part of chairman Eric Schmidt’s vision to drive innovation).
On the way out, I was amused to pass a long queue of trendy types, standing patiently in line. Turned out they were waiting to join the late night Silent Disco.
How very groovy – and possibly more fun to watch than to take part in! Could have sworn I glimpsed the odd luvviebof or two throwing shapes in the crowd.

Jemima Gibbons
Social media consultant and author of Monkeys with Typewriters (featured by BBC Radio 5 and the London Evening Standard). Get your social marketing up and running with my Social Media Launch Pack!