It’s music to my ears – a world where geek is chic and homespun is big business! It was great to read in the Guardian this weekend that, for the first time in a generation, small, independent record shops are on the increase. It seems “His Master’s Voice” is the last thing people want to hear!
A dozen new shops opened in the UK last year – truly bucking the trend in an economic climate which has seen big names such as Borders and HMV struggle. This only goes to show that after years of mass consumerism, people genuinely want a return to the knowlegeable, passionate and above all human-scale service that big chains struggle to deliver.
Social media does not only help small businesses achieve scale, it can also help big businesses achieve authenticity and homespun-ness. When you look at the current trend, that’s an increasingly desirable quality.
Photo: Noam, Jamie & Dano browse CDs on Haight Street, San Francisco, 2004.
Ethnography, user research and digital strategy for purpose-led organisations. Author of Monkeys with Typewriters, featured by BBC Radio 5 and the London Evening Standard.
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LONG LIVE TO THE VINYLS……. well till they get all scracthy …….
Yes – they’re beautiful – but where do you keep them?! I took all my vinyl to the Record & Tape exchange, Camden Town, a few years ago: got £76 for the lot! :s
My are all in the cellar of The Royal Sovereign, in Stoky, waiting to be played again………… one day……… soooooooooooooon but i need a truck to move them…………… damn!!!!
Well let me know when you get them out. It’ll be a good party 🙂