There seems to have been a whole wealth of books lately telling us about smart working. We need to refine and simplify our business operations and processes: Jason Fried’s Rework and Tony Hseih’s Delivering Happiness are just the tip of the iceberg.
Having just read both those books, it was great to bump into Dr Anne Marie McEwan at the Social Business Summit last week (thanks Benjamin Ellis for the pic)!
Anne Marie has set up her own consultancy, The Smartwork Company, doing just what it says on the tin: helping businesses to embed social, collaborative practices at every level of operation to create a supportive, effective and, above all, innovative environment.
Sounds intriguing and, in my new role at All About Brands, I’m looking forward to thinking about how a brand’s PR and marketing can benefit when connected to a new, more socially-calibrated company.
Smart working is the future. We just need to find a way to make it happen.
Ethnography, user research and digital strategy for purpose-led organisations. Author of Monkeys with Typewriters, featured by BBC Radio 5 and the London Evening Standard.
We use cookies to enhance your browsing experience and analyse our traffic. View our Cookie Policy and Privacy Policy.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
